THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Multi-Platform Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media and digital marketing campaign. Objectives may include (but are not limited to) takeovers, partnerships and sponsorships.

See previous winners and honorees here.

Winner

Multi-Platform Partnership
winner
Stumble Guys X MrBeast
“Stumble Guys”  has taken the mobile gaming world by storm, capturing the hearts of Gen Z players w…

Finalists

Multi-Platform Partnership
finalist
gold honor
The Most Searched Songwriter
For Google's 25th anniversary, we looked back on the most-searched people, places, and moments of t…
Multi-Platform Partnership
finalist
silver honor
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…
Multi-Platform Partnership
finalist
bronze honor
Twiggy Full Circle
eBay is home to millions of pre-owned and vintage fashions but lacked fashion credentials. eBay was…
Multi-Platform Partnership
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Multi-Platform Partnership
finalist
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
Multi-Platform Partnership
finalist
95th Oscars Influencers, Partnerships, and Collaborations Strategy
Create inspiring content with Content Creators (influencers), partners, and talent (Oscar winners, …
Multi-Platform Partnership
finalist
All About That Base with Meghan Trainor
From makeup tutorials to organization hacks, social media offers inspiration in all shapes and size…
Multi-Platform Partnership
finalist
Ariana Madix x Duracell “I Buy My Own Batteries”
Bravo's Vanderpump Rules - the #1 watched cable series for the 18-49 demo - is known for its messy …
Multi-Platform Partnership
finalist
audience honor
Artists Against Book Bans
In the summer of 2023, MoveOn kicked off a campaign to combat rising book bans across the country. …
Multi-Platform Partnership
finalist
Digital Voices X The Hunger Games: The Ballad of Songbirds and Snakes
Lionsgate, a global content powerhouse, captivates next-gen audiences worldwide through a vast libr…
Multi-Platform Partnership
finalist
How the World's Most Powerful Fighter Jet Engine is Made
To set the stage, this influencer project was activated in support of Pratt & Whitney, an RTX busin…
Multi-Platform Partnership
finalist
Instagram Connection
Instagram’s “Connection” campaign set out to position Instagram as THE social platform that GenZ us…
Multi-Platform Partnership
finalist
Laura Geller Beauty x Wheel of Fortune Limited Edition Makeup Collection
Through customer feedback, Laura Geller Beauty identified a significant portion of its core audienc…
Multi-Platform Partnership
finalist
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
Multi-Platform Partnership
finalist
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
Multi-Platform Partnership
finalist
Oatly Works In (Almost) Everything
Milk has enjoyed a few thousand years at the top. So even though Oatly has been selling oat-base…
Multi-Platform Partnership
finalist
OnePlus Open for Everything Launch Campaign
With the launch of the the OnePlus Open, OnePlus’ first foldable smartphone with Hasselblad technol…
Multi-Platform Partnership
finalist
Pie Lovers Unite
Edwards’ brand awareness is much lower than its three main frozen pie competitors—Marie Callender's…
Multi-Platform Partnership
finalist
Red Lobster: Lobster & Shrimp Celebration / Shirley Cesar TV
The holiday season is a time for celebration, marked by indulgent traditional foods and gatherings …
Multi-Platform Partnership
finalist
Strawberries and Creamin’ by Yung Gravy x Dr Pepper
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Multi-Platform Partnership
finalist
Suzume - Influencer Film Campaign
The animated film “Suzume” follows the journey of a young girl who must track down and close a seri…
Multi-Platform Partnership
finalist
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Multi-Platform Partnership
finalist
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
Multi-Platform Partnership
finalist
Welcome to Final Fantasy XVI
INCREASE GLOBAL AWARENESS AND COMMUNICATE ACCESSIBILITY Final Fantasy XVI is the most accessible…
Multi-Platform Partnership
finalist
Welcome to my Super Bowl Suite ft. Matt James
As a longtime NFL sponsor, Courtyard by Marriott set out to captivate the attention of its target g…
Multi-Platform Partnership
finalist
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…
Multi-Platform Partnership
finalist
‘B Energised’ Summer Campaign
The objective of the UK & Irish Mushrooms Summer Campaign was to elevate awareness surrounding the …

Nominees

Multi-Platform Partnership
Beef Baby
Oscar Mayer had just launched their campaign for their new 100% all beef, beef franks. But we neede…
Multi-Platform Partnership
Delta Air Lines - “In Pursuit of Inspiration: Human Moments”
Delta Air Lines was looking to raise awareness among SAM traveler audiences traveling to the US. We…
Multi-Platform Partnership
Dreamforce Goes "Corporate"
Every year, Dreamforce takes over San Francisco, drawing thousands to its mix of keynotes, demos, a…
Multi-Platform Partnership
FIS’ #Finpact: The Power of B2B Influencer Relationships Built on Co-Created Content
In financial services, brand awareness varies greatly depending on the stakeholder and their busine…
Multi-Platform Partnership
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
Multi-Platform Partnership
How I Met Your Father Live Taping Influencer Partnership Activation
Hulu Original  “How I Met Your Father” is inspired by the long-running sitcom of a similar name. Th…
Multi-Platform Partnership
IZEA + Cactus: NHL Colorado Avalanche 2023 Influencer Program
Our primary objective was to grow the NHL fan base locally, specifically focusing on Gen Z. We team…
Multi-Platform Partnership
Jake Paul x Rush Royale
In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primar…
Multi-Platform Partnership
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Multi-Platform Partnership
Lenovo Tech World 2023 Creator Activation
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Multi-Platform Partnership
Microsoft Bing, WBD, and Charles Barkley present “The Match,” a celebrity golf showdown
In a world that is moving at the speed of AI, Microsoft Bing needed to be at the forefront of the c…
Multi-Platform Partnership
No Time to Wait with Kareem Abdul-Jabbar
Atrial Fibrillation (AFib) is the most common type of irregular heartbeat and increases the risk of…
Multi-Platform Partnership
SpartanNash Influencer League 2023
As part of SpartanNash’s ongoing mission to deliver the ingredients for a better life, the company …
Multi-Platform Partnership
Starbucks “Amplify Your Happy”
Starbucks was looking to reach multicultural consumers across our network to drive awareness and co…
Multi-Platform Partnership
Tabby Bag Takeover Featuring Fashion Influencers
Shoplooks collaborated with Coach on a multi-platform influencer campaign to introduce the revival …
Multi-Platform Partnership
Teen Wolf: Holland Rodden and Colton Haynes Mental Health is Health Campaign
To activate the Teen Wolf fandom to support their peers through their mental health journey, we had…
Multi-Platform Partnership
The Ants: Underground Kingdom - Join the Colony with Antsqueenlive
Gaming developer StarUnion, in partnership with IZEA, launched a groundbreaking influencer campaign…
Multi-Platform Partnership
The Army - Salute to Summer
Our mission was clear: Redefine perceptions of and possibilities in The U.S. Army to inspire the ne…
Multi-Platform Partnership
The Grillin' Maidens
Bar-S Foods is a value brand that makes hot dogs, sausages, lunchmeat, bacon, and other items, and …
Multi-Platform Partnership
The M·A·C CREW
MAC was long known as a brand on the pulse of prestige beauty and pop culture - winning its fans’ h…
Multi-Platform Partnership
The Super Board 2.0
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …
Multi-Platform Partnership
They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar
Multi-Platform Partnership
Uber ‘Comfort Electric’
The objective of Uber's Comfort Electric campaign was to revolutionize the perception of sustainabl…