THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Television

This award honors the most effective and creative use of social media or digital by television shows, series and specials. This includes shows streamed on platforms like Netflix, Hulu, Amazon Prime Video and Apple TV+. Objectives include promoting new shows, and upcoming seasons and fostering community.

See previous winners and honorees here.

Winner

Television
winner
The Voice | Television to TikTok Takeover
Our primary objective? Give fans what they WANT. We heard their voice; we searched the comments hig…

Finalists

Television
finalist
gold honor
Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Second Chance, Jeopardy!'s event in which producers bring back players who didn't win their game bu…
Television
finalist
silver honor
Power Book II: Ghost Season 3 Social Campaign
How do you keep a Season 3 show fresh and exciting? You level up your social strategy.  Power Bo…
Television
finalist
bronze honor
Sopranos 25th Anniversary
Rally the Sopranos fandom, drive watch and re-watch to celebrate the silver anniversary of the grea…
Television
finalist
Celebrity Jeopardy! - "Sing"
For Season 2 of Celebrity Jeopardy!, the Jeopardy! social team wanted to create a piece of content …
Television
finalist
La Casa de los Famosos Mexico
The La Casa de los Famosos franchise, based on Celebrity Big Brother, made its debut in Mexico in 2…
Television
finalist
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
Television
finalist
audience honor
Percy Jackson and the Olympians Social Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…

Nominees

Television
BMF Season 2 Social Campaign
Bigger is always better when you’re reppin’ the BMF name.  Following a hyped-up season 1, BMF se…
Television
Dulcolax Chewy Fruit Bites: Go With It and Good Morning
As a trusted brand in digestive health, Sanofi’s objective was to attract new and lapsed users to t…
Television
FROM Season 2 Organic Social Strategy
They’re stuck…what now? After a hugely successful Season 1, FROM Season 2 had a lot of hype to live…
Television
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
Television
Sex Education Season 4 Launch
Make It Social London was hired by Netflix as the creative content agency for Sex Education, Season…
Television
Wolf Pack
The first scene in Wolf Pack opens on a highway on fire -- on social, we wanted to set the Internet…