Before they could stop The Hand and save their city, the first villain The Defenders had to slay was merging four separate audiences with four separate expectations.
With our very first beat, we teased the crossovers to come with a set of artful cinemagraphs placing The Defenders into each other's worlds.
Whether it was Luke Cage working out in Daredevil's boxing gym or Iron Fist taking a mediation break outside Jessica Jones' detective office, these premium cinemagraphs formed the prologue of an epic eight-part event, easing fans into the team-up to come.