The Real with Joseph Azarian began as a small-scale reality show, with its purpose to follow the Nossiff-Azarians, a prominent Boston family. The show focuses mainly on teen Joseph Azarian. The objective of the show was to showcase the family's life in an unfiltered, truthful, and powerful manner.
Most reality shows are known for their extensive editing and untrue-to-life story lines. We were empowered to change this. We were empowered to bring reality TV beyond the cable box and into the twenty-first century.
When a teen is the star of the show, social media is paramount to promoting the show. The Real with Joseph Azarian has a strong social media presence, especially on Twitter. Tweets are sent multiple times a day with updates on the cast's lives, show, and even new shareable GIFs.
In addition to a strong Twitter presence, tweets are also displayed in the lower-thirds of the episode while airing on TV. The show also has an expansive Snapchat presence, on Snapchat as "TRWJA," an abbreviation for the show's title.
Next has also partnered with GIPHY to create a verified brand page which include GIFs from the show.
Realmoji, the official sticker pack for The Real with Joseph Azarian, is available exclusively on iOS.
It was also understood that reality TV is a "dying" industry and part of this is due to the low production values of most reality shows. The Real with Joseph Azarian, since day one, has had its eye on being a cinematic masterpiece. This includes strong visuals, music, and stories. If an episode was not up to our strong standards, it was very simply not released.
As Joseph has grown, so has the cast of the show. We realized that it was important to not only feature Joseph and his large family, but also his friends. In season five, Joseph's friends have made appearances on the show, which aids in creating a realistic vibe.
Since cable television is not available to more and more young people, The Real with Joseph Azarian is also available on Amazon Prime Video. We understood that when you can watch TV anywhere, you will watch it anywhere. Internet has increasingly been an essential part of our strategy.
Certain episodes and spin-offs of The Real with Joseph Azarian have also been made available on Twitter, using Twitter's powerful video platform. This strategy, along with Amazon Prime Video, has been met with much success.
Now watched all over the world in many different countries, The Real with Joseph Azarian is a fan-favorite reality show.
Since the show has premiered, it has partnered with high powered organizations such as Applebee's, and AT&T for their It Can Wait campaign dedicated to ending texting and driving.
The show has an 8/10 score on IMDb, one of the highest on any reality TV show. It also is watched extensively every day. The family has gained nearly 20,000 followers in the last year alone due to the sudden success of the fourth season of the show, and now season five.
In the past year, the show has garnered about 1,000,000 Twitter impressions, and has continued to grow exponentially!
The show is now a full 22-minute weekly reality TV show, also distributed on Amazon Prime Video, and the family couldn't be prouder. No matter what, this famous family sticks together.
