This year alone, the world will connect more on the internet than the last 32 years combined. The world is going wireless, so businesses need to go wireless. So Cisco decided to set the world of business up for the future of the internet. With their brand-new 5G and Wi-Fi 6 about to launch in the US, Cisco had to get the word out and appeal to two very different groups for buy-in: IT professionals and business executives.
They went beyond the bounds of a traditional, hum-drum product launch. Instead, they created an innovative event that would speak to both of their audiences, transmitting a delightful customer experience. Enter ‘Wired for Wireless’. A first-of-its-kind virtual event. From social-first eye-catching creative that attracted attendees and quickly garnering registrations, to the actual event - live-streamed in three regions on multiple digital channels - that featured on-demand sessions, expert panels, thought leadership, and live Q&As with virtual audiences coast-to-coast. All the while, we made sure to reinforce Cisco as a valuable business partner on the enterprise level.
Following the event, Cisco generated well earned engagement and built affinity with its new audiences. In addition to encouraging network changes and converting sales, Cisco garnered 81.3M media impressions, 33K social interaction, over 800K paid social impressions, and 22M+ #WiredForWireless impressions.
