Birds of Prey is a shotgun blast of self-discovery, sisterhood and female empowerment ignited by an action-packed glitter explosion of fearless fun - and we wanted to create a campaign that delivered that in spades, no matter the platform.
From the graphics to TV spots, from Social to experiential - our approach was to ensure that every piece of content felt like it was created by the Clown Princess of Crime herself.
Harley Quinn fans devoured every second of content, reaching 10s of millions of views cross-platform.