As the #1 most socially engaged show in all of late night, @TheDailyShow is churning out good content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Twitter account steadily delivers the show’s sharp, insightful point of view to millions of fans.
@TheDailyShow's digital strategy on Twitter is two-pronged: 1) create clips, images, and gifs of the funniest, most compelling and shareable moments from the show 2) drive the conversation on Twitter by responding to news and newsmakers with funny, incisive content.
Last year, @TheDailyShow garnered over 250 million video views and 11 million total engagement across 1.6K total tweets, making it the most socially engaging show on Twitter in all of late night.
