To share a video that captured the emotion of being a single mother and having to afford daycare for your child kid and dealing with all the struggles they often face. We wanted to let moms know they are not alone and everything will work out.
The story started from seeing real world examples of struggling mothers and children coping with dealing with a single parent houshold. A story was crafted to also deal with another real world issue of daycare mistreating childern.
From scripting we picked the best cast we felt possible to move to proudction, until ultimatly finalzing our video. The video was posted to our massive social media following to help spread a positive mesage.
The video has earned over 16 million views on YouTube alone in less than a year with over 9,000 comments and 185,000+ likes.
