The Genesis brand is all about elevated hospitality. So to commemorate the end of 2023 and honor our guests, we invited social fans inside our Genesis Memory House. Every day for six days, we opened a new door to an unexpected, warm memory from the year past – in the style of an advent calendar. Held within a custom illustrated and truly Genesis modern home, the Instagram-led work was a delight and a surprising creative departure from traditional holiday social content.
Genesis prides itself on details and craft. So from the start, we knew we couldn’t settle for AI generated art. Instead, we worked with celebrated, London-based illustrator George Townley to imagine a cozy, snow-covered modern home that was distinctly Genesis – complete with an Electrified GV70 charging in the driveway. Each of the video moments in our Genesis Memory House was edited and curated to give you the sensation of watching a treasured home movie. We took great care to make these videos feel like film, not like digital. Our agency team completed this highly intricate and complex project in just two weeks, all in time for our fans to celebrate the season and look forward to a New Year with Genesis.
Our Genesis Memory House was a hit with our social audience, generating positive sentiment and building love for the brand:
Most importantly, the work helped Genesis stand out during the rush of holiday content from other OEMS. With an artful approach, it distinguished Genesis as a luxury automaker focused on true craftsmanship – not trends.
