The objective of our 2023 initiatives across the Branded Series, Call to Action, and Social Commerce categories was to elevate the brand presence & foster heightened user engagement strategically, increasing the 'du App active users'.
We focused on delivering an engaging Branded Series that showcased the diverse offerings of the 'du App.' The incorporation of high-production videos proved to be a pivotal shift. We also adopted a persona-driven communication strategy, tailoring content to maximise relevance & affinity for different audience segments. Our Social Commerce efforts capitalised on various mediums, including Out-of-Home, Radio, Cinema & TV, creating a cohesive and integrated approach to amplify communications.
The 'du App active users' witnessed an extraordinary +30% increase, solidifying its status as a preferred platform. Our Call to Action efforts generated over 4.5 million impressions, reached 2.5 million users, and garnered 674,000 views, showcasing the effectiveness of our targeted communication and broad targeting strategies. Social Commerce initiatives, spanning various mediums, achieved 4.5 million impressions and 2.5 million reach, underscoring the success of our integrated approach.
