With Prime Video’s subscriber base and slate of Original programming growing, the service also sought to expand its social media presence with genre-specific handles. One such genre? Comedy! Enter stage left: Saylor!
Saylor worked with Amazon to develop and launch Prime Comedy (formerly Laugh Track): Prime Video’s comedy brand and home to its stand up, adult animation, and comedy films and series.
We continue to manage the social strategy and channels, positioning Prime Comedy as a leading destination for comedy fans ready to devour the next stand-up special and hilarious originals on Prime Video.
Throughout 2023, Saylor focused on creating content for Prime Comedy that delivered laughs while uplifting Prime Video’s stand-up specials and originals. Our social slate included a mix of stand-up clips, nostalgic content, static memes, collaborations, and content that engaged the dedicated fan bases of Prime Video’s original titles.
Prime Comedy’s social presence supported both Prime Video Originals and its rental catalog with custom digital content, influencer partnerships, social-first stunts, and more.
We used 2023 to fine-tune the Prime Comedy voice to be uniquely funny and “extremely online” but with broad appeal for a large growing audience.
Saylor’s winning strategy involved three main pillars:
Our team's hard work paid off in a huge way, setting us up for an epic 2024. In 2023, we experienced incredible follower growth on all platforms (TikTok, Instagram, and Twitter).
On TikTok specifically, our followers grew over 18.6%, surpassing 650,000 followers. Additionally, engagement on that platform grew by over 97%.
We attribute this success to two things:
