In 2024, the 90s are more popular than ever. And brands everywhere are more than happy to capitalize on the nostalgia. But Call of Duty Blacks Ops 6 takes place in the dark underbelly of the 90s. So, Call of Duty hijacked the internet’s favorite decade. And turned their own nostalgia against them, all in an effort to build excitement for Black Ops 6.
Mysterious TV/VCR combos appeared on influencer’s doorsteps. The physical media of a bygone era was filled with secrets, references and reveals that the creators then discovered live on Twitch with their audiences; ultimately revealing a URL: www.thetruthlies.com
We opened the internet’s eyes with a custom site. The cryptic website brought our 90s tube TV to the whole internet. Fans eagerly flipped through multiple updating channels to discover secrets, easter eggs, teases, and never-before-released info on the story and gameplay of the biggest game launch of the year. Channels showcased everything from IRL activations around the world, global front-page newspaper takeovers, wild-postings in major cities, and widely-shared footage of a group of operatives defacing Mt. Rushmore with campaign messaging.
Viewers returned every day for 4 days straight as we premiered new content and new channels that brought everybody deeper into the dark truth.
Teasers, easter eggs, and never-before seen Black Ops 6 intel were cryptically hidden within the content and functionality of the site, driving speculation and excitement for the biggest Black Ops yet, and driving fans to spread the message across threads and social feeds everywhere.
By the end of the week, a more ominous side of the 90s was exposed as the audience got a glimpse into the dark Black Ops 6 world. And the world’s eyes were opened to the truth: Black Ops 6 is coming to prove your nostalgia has been a lie.
