The objective of the "Story Time" Instagram carousel and TikTok series is to create an innovative mixed media experience that transforms classic Disney tales into immersive, nostalgic storybooks. By leveraging scene lifts and art pool files from Disney Publishing, the goal is to engage followers in unique narrative journeys, rekindle their love for these iconic stories, and encourage them to stream the titles on Disney Plus.
To achieve this objective, the strategy involves artfully framing iconic scenes and adopting character perspectives to create a compelling visual feast. Each post in the series blends animation with interactive elements, making every swipe a step deeper into the Disney universe. The series targets milestone anniversaries and incorporates legacy Disney talent to narrate the stories, providing a surprise and delight for fans. By evoking nostalgia and reminding fans of their love for these tales, the series aims to drive engagement and increase streaming on Disney Plus. Feedback from the comment section was used to refine the approach, ensuring it resonated with the audience.
The "Story Time" series has proven to be immensely successful, with each post attracting over 2 million views on average, consistently garnering upwards of 110,000 likes and nearly 600 comments. This campaign has also resulted in significant growth across social media platforms, with a total of 67,000 shares on Instagram and TikTok combined, and an increase in follower counts by over 30,000. These results underscore the strategy's effectiveness in captivating the audience and generating interest in Disney's classic tales.
