For more than 60 years, The Doctor has traveled through time and space in his iconic ship, the TARDIS. With numerous companions and a variety of otherworldly threats, adventures have never been in short supply in "Doctor Who," and brand new episodes of the series have arrived on Disney+ to rave reviews.
With The Doctor's finding a new global home on Disney+, the objective for Disney Branded Television was twofold: Spread the word so fans and new viewers alike knew exactly where to find the storied adventure series, and introduce Ncuti Gatwa, the latest actor to take on the iconic role of The Doctor.
To celebrate and excite audiences about the show's new series, Disney created a series of digital ads featuring the TARDIS and the new Doctor. The ads feature the TARDIS "smashing' through several Chicago metro poster plinths, and a projection-mapped image of the time-traveling box spinning through the cosmos. A focus on the bright, dynamic, and iconic imagery of the TARDIS and beautiful space scenes behind it, along with Gatwa taking his first steps into the role of the Fifteenth Doctor, captured the imagination and excitement that has made Doctor Who such a beloved adventure for decades.
The ads generated hype for the new series, brought fans back for a new Doctor, and attracted new audiences by showing them a little bit of what to expect and letting them know the legendary show has a new home on Disney+.
The digital ad campaign helped make the arrival of "Doctor Who" on Disney+ a success, clocking the show as one of the most in-demand among US viewers.
