Our primary objective with the Dude Perfect Dodgeball experience was to redefine brand engagement in the metaverse by blending creator-driven video entertainment, interactive gameplay, and immersive brand integrations. Leveraging Fortnite Creative's capabilities, we set out to create a dynamic environment where players and fans could connect with the Dude Perfect brand and GoPro in a real-time, immersive way. This project was designed to reach a wide range of key audiences for both GoPro and Dude Perfect, particularly families and Gen Z gamers, fostering deep engagement with audiences who value interactive entertainment experiences. By partnering with Dude Perfect, GoPro, and Cherry Pick Talent, we positioned this activation at the intersection of gaming, extreme sports, and influencer marketing. Beyond driving gameplay and player engagement, we aimed to demonstrate the untapped potential of Fortnite Creative as a powerful platform for innovative brand experiences. We sought to set a new benchmark for branded content within the metaverse, achieving measurable success through gameplay metrics, audience engagement, and earned media coverage. Ultimately, this project was about much more than launching a hit game; it was about creating a cultural moment that resonated with millions of Fortnite players and YouTube viewers, while redefining industry standards for future collaborations between brands, influencers, and creative studios.
To bring Dude Perfect Dodgeball to life, we adopted a multi-faceted strategy that included cross-studio collaboration, game design innovation, and creator-led YouTube storytelling. At the heart of the project was a close partnership between Dude Perfect, GoPro, Cherry Pick Talent, and our own studio, Creators Corp. Each partner brought their strengths to the table, aligning seamlessly to produce a groundbreaking experience within Fortnite Creative. Recognizing the massive reach of Dude Perfect’s 60+ million YouTube subscribers and GoPro’s standing as an enduring lifestyle brand, we aligned their values with a game concept rooted in the high-energy, family-friendly fun that Dude Perfect embodies. The game was developed using Fortnite Creative’s UEFN toolset, with our studio team creating an engaging dodgeball mode set on a branded island mirroring a YouTube video from Dude Perfect that was released alongside the game. Interactive, in-game elements included GoPro-branded dodgeballs, a selfie station, and custom power-ups that were nods to the YouTube video. Players spawned on a yacht before exploring diverse landscapes, from beaches to jungles, adding an adventurous narrative layer to the gameplay. GoPro’s integration extended beyond logos; it was embedded into the gameplay experience, with players collectively launching over 47 million branded dodgeballs since the game’s debut. Integrating brand elements organically within the immersive gameplay ensured that players felt connected to GoPro without overt commercialization. Launching the game in tandem with the Dude Perfect’s video created synergy and built a throughline for users between the platform and Fortnite’s ecosystem. Influencers, streamers, and players organically shared the experience, amplifying the launch and driving sustained engagement. Integrated tools allowed for easy promotion, while a branded island code made the game instantly accessible. One of the biggest hurdles was ensuring that the game appealed to both hardcore gamers and casual fans of Dude Perfect. By incorporating easy-to-learn rules within a dodgeball game mode popular with the most deeply entrenched Fortnite gamers, we struck a balance that resonated across both audience buckets. By blending strategic partnerships, thoughtful design, and innovative branding, we not only brought Dude Perfect Dodgeball to life, but we also created a scalable blueprint for future branded activations within the metaverse.
The Dude Perfect Dodgeball experience exceeded all expectations, delivering significant results across key performance metrics. The game recorded over 1.3 million unique players within its first month, a testament to its mass appeal and successful promotional strategy. Players collectively launched an astounding 47 million GoPro-branded dodgeballs, reflecting strong engagement with the interactive branded elements. Social media exploded with organic content, with influencers and players posting gameplay clips and streams that generated over 10 million combined views across platforms like YouTube, TikTok, and Twitch. The synergistic launch alongside Dude Perfect’s YouTube video added another layer of visibility, driving traffic to the Fortnite experience while extending reach for both the game and its brand partners. The branded elements, including the GoPro dodgeballs and selfie stations, were widely praised for their seamless integration, setting a new standard for organic brand integration within the metaverse. Press coverage in outlets like Forbes, The Information, and Digiday underscored the project’s success, with earned coverage celebrating the project as a game-changer for interactive brand marketing. The collaboration also strengthened relationships between all partners involved, laying the groundwork for future activations. This project proved that branded experiences in Fortnite Creative not only deliver deep engagement, but they also foster meaningful connections between brands and audiences. The project solidified Creators Corp. as a leader in the metaverse marketing space.
