EDITION Profiles is a video content series designed to amplify cultural authority, celebrate craftsmanship, and drive authentic storytelling. The series spotlights influential creatives across art, design, and gastronomy, capturing meaningful moments at global events like Art Basel and World’s 50 Best.
The series seamlessly blends celebrity influence, raw authenticity, and immersive storytelling, using handheld shots, strategic lighting, and dynamic transitions to create an engaging Instagram experience. By breaking the fourth wall, the concept made the audience feel like they were chatting with a friend— or, in this case, the tastemakers— by having the subject speak directly to the camera and the camera respond in return. This approach fostered a personal dialogue with viewers, enhancing relatability and trust. Each video highlights EDITION as a hub for cultural tastemakers, positioning the brand at the forefront of luxury and creativity.
In just three months, the series garnered 2.5M views, 3.1M reach, and 3,235 interactions, proving the power of authentic storytelling and strategic partnerships. Through highly engaging content and collaborations with influential creators, EDITION Profiles successfully expanded the brand’s digital presence, driving conversations and reinforcing its identity as a leader in art, design, mixology and more.
“I am totally in love with @atelier.ascari and his style and his pzaaz and his art and his voice 😍”
“The bartending legend with the ability to turn something ordinary into a memorable experience. Not only talented but most importantly, an incredible human being. It’s an honor to work and learn from @gatesgatesgates.”
“I could listen at @gatesgatesgates for hours and skip my psychologist and feel just fine 🙈🤣 great video, great speech.”
“That’s true, that underwater ballerina is something I would remember you by!! You’re amazingly talented and inspiring, @calidagarciarawles ⭐️”
