Everand is a monthly reading subscription offering millions of ebooks, audiobooks, and more. Launched by multinational tech company Scribd, Inc. in 2023, Everand provides readers with a world of stories and knowledge and offers an alternative to the industry goliaths, created for book lovers of all types.
In the world of the written word, many rules go unwritten. How many books did you read last year? Did you read the latest bestseller? Did you read it in one sitting? Does it count if you listen to it? But immersing yourself in great stories shouldn't be something on your to-do list or a competition — it should be personal to you.
But our fast-paced world, plus many players in the digital reading space, actually promote these unwritten rules, focusing on the volume and status of titles.
That’s why Everand started the Everand Everything Club (EEC) — a novel book club to challenge these unwritten rules with 3 simple pillars: Read what you want, when you want, how you want. Meeting readers where they are through various multimedia formats and both digital and in-person events, this club drives community while inviting members to read on, their way.
Founded when the brand was just over six months old, the EEC is a tangible extension of Everand's belief in the importance of community to book lovers, and the cultural relevance of reading in today's world. Engaging people around a new fun way to read, the EEC harnessed these values into a creative outlet for book lovers.
The Everand Everything Club (EEC) emerged from a simple insight: according to Everand’s first State of Reading Report, while 37% of US consumers had participated in a book club, many others were put off by the rigidity of traditional clubs. 43% preferred to pick their own books, and 30% were open to a more flexible club format. So, the brand decided to flip the script and create a book club that encouraged members to chart their own reading paths while still being part of a vibrant community.
Instead of a single monthly book pick, the EEC introduces a new theme each month based on seasonality. The idea? Let readers explore the vast Everand catalog while tying it all together under a shared, timely theme. It’s all about offering flexibility and personalization within a fun, engaging framework.
Each month, Everand partners with a different influencer to host the club, bringing their unique perspectives to the community through curated reading lists and social media content. Influencers aren’t chosen based on their follower count, but on the strength of their connection with their audience. This creates authentic, meaningful conversations. Both Everand and the host deliver content across Instagram, TikTok, blogs, and email, building a content engine to connect and inspire the community while also helping expand the reach of the club.
But the digital piece is only half the story. Everand also values real-world connections. In 2024, Everand teamed up with Open Book Club, an engaged group of 10,000 readers, to host five intimate live events across New York City. These gatherings, held at local wine bars, helped foster deeper relationships, sparked real discussions, and allowed members to connect face-to-face, enriching the overall community experience.
Book clubs are all about relationships. When you feel seen by someone, you trust their ability to recommend a title you’ll love. Unlike other brands in our competitive set, the EEC doesn’t talk at customers. They’re members (and future members) of the EEC. They talk with them daily, center their experience, and watch our numbers grow.
The Everand Everything Club isn’t just about reading—it’s about rewriting the rules of what a book club can be. The brand is challenging the idea that great stories can only be found on bestseller lists, that audiobooks don’t count, and that everyone’s bookshelf should look the same. At a time when book bans threaten access to literature, the EEC is a place where all kinds of readers can come together, share their love of books, and find new ways to fuel their curiosity.
After launching the EEC in August, the results from just a few months speak for themselves—showing not only impressive numbers, but real community engagement.
Email Campaign Success: In just a few months, the EEC delivered over 1.1M emails with a 59% average open rate, which steadily increased each month. From August to December, the number of emails delivered grew by 108%, while the open rate climbed by 13%.
Influencer Partnerships: Over the course of the campaign, EEC worked with 6 influencers, collectively reaching an audience of 1.4M+ across TikTok and Instagram. Influencer partners included @theroomiesdigest, @trayreadthat, @tables.of.contents, @nina.haines, @tayrosen, and @abbiekonnick.
Social Media Growth: With 55 social posts that resulted in over 500K impressions, Everand’s social media channels grew by 56% since starting the campaign, which is particularly notable for a newer brand—demonstrating how a targeted effort can drive big results when community is at the center.
Website Engagement: The Everything Club landing page saw a 224% increase in views from August to December, reflecting growing interest and engagement with the community.
Between influencer partnerships and owned content, the Everything Club has enabled this challenger brand to play in the increasingly popular BookTok and Bookstagram spaces with their own creative, engaging content, driving both brand visibility and community connection.
But don’t just take it from the numbers. Here's what some of our partners had to say:
“We love book club meetings with Everand! They say the best stories are the ones you like, and maybe we would add they’re the ones [we] like to talk about! Making new friends over drinks, books, and a little banter about reading vs. listening really is a perfect night.” – Liz Montesano, Open Book Club Founder
“I appreciate the love that I received during this campaign!” – Abbie Konnick, Influencer
“I really like it and have enjoyed being a part of the Everand Everything Club!” – Tray Taylor, Influencer
