Our objective behind the 'Ultimate In-Floor-Encer Stunt' was to promote season 2 of FOX’s wildly popular show ‘The Floor’ by inviting seven of social media’s biggest influencers to compete in a fully immersive recreated version of the game. This unique crossover bridged the gap between the TV show and our social media audience. Our goals were threefold: increase engagement across all 3 social media platforms (Instagram, TikTok, and Facebook), amplify awareness for the new and upcoming season, and finally demonstrate how fun it is to watch, interact, and play along with the contestants on the show. In leveraging the influencers’ massive reach, we sparked conversations among fans and new viewers alike.
To bring our vision to life, we selected seven FOX brand ambassadors with substantial followings to participate as influencers, battling it out on set to create a buzz around Season 2 of The Floor. Our execution involved several critical steps. First, we designed custom gameplay graphics to ensure the influencers could participate in a realistic and engaging way by transforming our studio into the actual set, complete with stunning 4K graphics projected onto both an LED wall and floor. This transformation allowed us to replicate both the look and feel of the show, giving viewers a fully immersive experience. Next, we created 9 unique categories of gameplay, each created to highlight the influencers expertise and create a dynamic gameplay experience. One key challenge that we faced was aligning the graphics with gameplay, ensuring they matched the show's format as well as the timing, questions, and visuals all had to synchronize perfectly. To tackle this we brought in a professional to run the game, and conducted multiple practice sessions. These rehearsals ensured we got the timing right, the gameplay flowed smoothly, and there were enough questions for the game to unfold without interruptions. Through careful planning and attention to detail we created an exciting and seamless experience; captivating audiences across social media.
The results of our campaign exceeded expectations, delivering on all key objectives. Bringing The Floor to life with engaging influencer-driven content allowed us to reach millions across Instagram, TikTok, and Facebook, generating an impressive 23 million impressions. Fans flooded the comments with excitement for the show, expressing their intent to watch and shared their love for the game. This response demonstrates the power of combining entertainment with influencer reach to amplify awareness and engagement. We not only captivated our target audience but also created an authentic, interactive experience that resonated deeply with viewers. The overwhelming success of the campaign proves that when entertainment meets influence, there are no limits to what The Floor can achieve.
