As the world’s largest social network, we knew we had an incredible opportunity to build the Fever brand, increase engagement and consumption and create an incredible community of Fever fans on Facebook.
We set out to not only become the most popular page among WNBA teams, but we knew we had the opportunity to turn the Fever Facebook page into one of the best pages among all sports brands, and we did just that.
To achieve our goal of becoming one of the most popular sports teams on Facebook, we established an aggressive strategy of content diversity and volume. We utilized longform videos, reels, single images, galleries, created events, and space for our fans to communicate with each other and with the brand to create a sense of inclusivity and community.
We used the momentum of the 2024 WNBA Draft to set our our strategy into motion and never looked back. Posting more than 2,400 pieces of content to Facebook in that 6 month stretch (more than 14 posts per day). We ensured fans always had fresh and engaging content to look forward to, including behind-the-scenes videos, photos from games and practice, highlights, personality-driven content and much more. We also met our fans in the comments and got real-time feedback on what content they enjoyed the most to continue to deliver to them.
We believe the numbers speak for themselves with our performance on Facebook (April-September):
20M Engagements (no other team had more than 16M)
549M Video Views (no other team had more than 199M)
2,434 Posts (no other team reached 2,000)
We utilized every tool available to us to make the Indiana Fever Facebook one of the most successful pages in sports. Nobody produced more quality and engaging content than we did and it helped create an incredible environment for our fans.