Full Picture Productions set out to create buzzy content to highlight the cutting edge services offered at Oula, a new and modern maternity healthcare center. In order to build trust, spark conversation, and create general awareness to drive patient acquisition, we landed on the message of “There’s no right way to give birth - but there can be a better way”, spotlighting Oula’s unique approach in combining Midwifery with OBGYN care in a single setting in order to provide revolutionary care for expectant mothers.
Full Picture Productions crafted a script that married the stories and voices of three women on three distinct maternity journeys in order to capture the scope not only of modern maternity, but also how each path has its place at Oula. Shot as a series of interlocking vignettes, this video and its supporting cutdowns give an intimate look into the birthing process and is the first ad to feature a C-Section scar - bringing to light pieces of the maternity conversation that are often considered taboo and highlighting the deeply personalized care available at Oula.
This production resulted in a beautiful minute-long piece of content that takes viewers through the journey of Oula patients from preconception to birth while demonstrating the various services available at Oula from gynecology to pregnancy, and beyond. Comments on the piece applauded the storytelling and made viewers feel seen and heard as they saw versions of their own stories being told, sometimes for the first time.
Full Picture Productions created a suite of content for Oula to run across social, out of home, streaming, and more, driving positive brand awareness and patient acquisition.
