Objective

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products – all in one positive place online. Tastemade is an independent media company that engages a global audience of millions of monthly viewers on all major streaming and social platforms. Tastemade owns and operates four lifestyle streaming channels and creates premium video content in the categories of Food, Travel, and Home & Design. In 2024, Tastemade and Pinterest partnered to create Pinterest’s first-ever TV series that would stream on the Tastemade streaming channel, and provide an integrated, inspirational, and actionable experience for viewers with a linear to on-platform experience. On Feb 23, 2024 Deliciously Entertaining premiered on Tastemade’s streaming channel, reaching almost 800,000 households.

Inspired by Pinterest trends, each of the 10 episodes of Deliciously Entertaining invites food and design lovers over to cook, create, and gather. From the latest dinner party trends, to more traditional get-togethers with a creative twist, Host Danni Rose and celebrities such as Lance Bass, Trixie Mattel, Terrell Grice, Maurice Harris and long-time Pinner Joy Cho turn to Pinterest to plan menus, create homemade decor, and bring each gathering to life.

Strategy

Linear to on-platform experience

Within each episode, viewers can scan an on-screen QR code, which takes them to a shoppable second screen experience on Pinterest. Here, viewers find episode-themed shopping boards and extra inspirational food & DIY design content to help them recreate elements of the show for their own gatherings.

To celebrate the season finale on June 21st, 2024, Deliciously Entertaining also debuted on Amazon Live for a special "shop the show" companion episode, where Host Danni Rose helped viewers turn inspiration into action. Deliciously Entertaining exceeded expectations, and more importantly, inspired viewers to create meaningful moments of their own with friends and family through both the show and the second-screen experience on Pinterest!

Results

Pinterest and Tastemade’s Deliciously Entertaining delivered on the goal of creating engaging content on Tastemade’s streaming channel, while simultaneously inspiring the use of Pinterest for hosting ideas. The linear to on-platform experience via an integrated QR code for each episode, that took viewers to respective episode Pinterest boards for inspiration, recipes etc., was a success per the below performance results. 

Metrics highlights: 

• 5.6M+ total minutes watched
• 798K+ households reached
• 19+% lift in using Pinterest for hosting inspiration
• 667M+ PR unique monthly viewers

Streaming performance: 

• Deliciously Entertaining debuted as the number one premiere compared to all other branded series premieres on the Tastemade Streaming channel, based on watch time per airing
• Deliciously Entertaining had an overall watch watchtime per airing that was +43% higher than Tastemade’s branded series average.
• 90% of viewers watched to completion, after reaching act two.

Media