The Emmy Award-winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal trying their best despite the odds stacked against them.
ABC looked to celebrate "Abbot Elementary" Season 4 to invite new viewers to check out the series, while also rewarding fans for their love of the series. The network looked to create a funny, shareable social post that would excite"Abbot Elementary" fans and drive new viewers to tune in by giving them a sense of the show's award-winning comedy.
To celebrate season 4 and invite returning fans and new viewers to tune in to the premiere, ABC went on-set to interview the kids who play some of the recurring student characters on "Abbot Elementary." Light-hearted banter and enlightening answers to wholesome questions are framed to foster warmth in the hearts of viewers.
Although the focus of the series is on the adult cast, capturing the feel of Abbot as a school is essential to its comedy—and you can't have a school without students. Speaking with the young actors responsible for some of the show’s most memorable characters sheds light on what creating "Abbott Elementary" is like for them, giving fans a new look at the series they haven't gotten previously. The social post is fun, funny, and shareable, rewarding fans with a chance to learn something new about the show while giving new viewers a sense of what to expect from the comedy each week.
ABC's behind-the-scenes social post made a big splash on social media, garnering more than 33,000 likes on Instagram. It helped boost tune-in for the November 6 premiere episode, which amassed 6.33 million cross-platform viewers in seven days of viewing.
