Goal: Put Sephora at the forefront of cultural content and beauty conversations that enhance brand resonance and authority.
Opportunity: First to market 360 program for full year support of 18 Sephora campaigns through an IRL experience, custom branded content, turnkey branded content and always-on media with shoppable features.
Key Timing: International Women's Day launch party, continued with Remezcla Beauty x Sephora branded content amplified conversations during Women's History Month via beauty extensions of Remezcla’s Major Mujeres, the outlet’s editorial music chart that honors the women who play an important role in sharing the music industry. Editor-in-Chief Monthly Favorite Beauty Products provided a spotlight focus during key shopping and promotional periods (e.g. November/December holidays) to provide an authoritative voice for must-buy beauty products.
Exclusivity: Beauty exclusive launch partner which included a co-branded in-person experience and 60 days of beauty advertiser exclusivity at launch.
Remezcla launched its first beauty vertical in partnership with Sephora, collaborating with Latin beauty journalists and creators to spotlight how beauty is viewed and shaped in Latin culture today. Beyond product reviews and brand launches, the partnership’s editorial content focused on empowering the diverse expressions of Latin beauty.
Remezcla Beauty content delivered a mix of thematic messaging, ranging from the fun and exclusive launch party, to the practical and credible editorial pieces, like Major Mujeres and May Beauty Edit, that together emphasized Sephora’s mission to create the world’s most inclusive beauty community, including Hispanic/Latino shoppers, while also highlighting their uniqueness.
This culture-driven content campaign created a ripe environment for moving the needle on purchase behavior through continued and consistent engagement with this growing and important consumer base. Using insights from past beauty content and collaborating with our talented creators, we crafted a program that resonated deeply with our female audience of beauty enthusiasts, as well as the growing multicultural Gen Z population,
The partnership's success is evident in the standout KPIs for clicks and video retention, showing how much our audience connected with this initiative:
This collaboration highlights the value for both Remezcla and Sephora in celebrating diverse beauty expressions.
