THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Multicultural Community Engagement

This category honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Finalists

Multicultural Community Engagement
finalist
Digital Voices x DoorDash | Promoting flexible working in Hispanic communities
Digital Voices and DoorDash have worked together for nearly two years to raise awareness and build …
Multicultural Community Engagement
finalist
It Takes A Village
Studies have shown that the journey to parenthood is statistically more difficult for Black familie…
Multicultural Community Engagement
finalist
Sweet Connections
CAMPAIGN SUMMARY To promote the new Grandma McFlurry to multicultural consumers, McDonald’s intr…
Multicultural Community Engagement
finalist
The Power of Joy: Creator Summit
In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for bran…
Multicultural Community Engagement
finalist
The Sympathizer Digital Content Series
The primary objective of this campaign was to drive awareness and create buzz for the series launch…

Nominees

Multicultural Community Engagement
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
Multicultural Community Engagement
#YouTubeBlack Presents Flowers
Online video trends have evolved to become the driving force of pop culture. But do you know who’s …
Multicultural Community Engagement
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Multicultural Community Engagement
Beyond Open
The Beyond Open team, made up of staff and external consultants, proudly supported Foundation For T…
Multicultural Community Engagement
Black History Month "In Bloom" Hero Spot
Since 1976, the United States has celebrated Black excellence in all forms every February with Blac…
Multicultural Community Engagement
Black History Month 2024: Celebrate Black Stories
Hulu is the only streaming service with a year-round commitment to producing and distributing Black…
Multicultural Community Engagement
Black Music - Forever The Influence
With so many different genres' origins in Black Music, we could not not celebrate Black Music month…
Multicultural Community Engagement
DIVElympics: Crocs x DIVE Studios K-Pop Integration
K-pop fandom is one of the most passionate, organized, and trend-driving communities in the world, …
Multicultural Community Engagement
Latin Music Month
We launched the first Latin-Iberia Amazon Music (AM) Integrated Marketing Campaign (on 09/18/24 Mex…
Multicultural Community Engagement
MDLBEAST - Soundstorm 2024
Since its inception just six years ago, Soundstorm has become a transformative force, exemplifying …
Multicultural Community Engagement
Organizing Creators | Bringing Creators Together Around Impact
In 2024, we focused on bringing together and activating creators around the election as well as emp…
Multicultural Community Engagement
Power Book II: Ghost S4 Campaign
Power isn’t just a show— for the past decade, it’s been a cultural juggernaut with a fanbase that r…
Multicultural Community Engagement
Remezcla Beauty x Sephora
Goal: Put Sephora at the forefront of cultural content and beauty conversations that enhance brand …
Multicultural Community Engagement
SPAM “An Islander Love Story”
“SPAM: An Islander Love Story” was a social first campaign designed to raise awareness among SPAM’s…
Multicultural Community Engagement
SPAM “Sabor A Mi Manera”
The main objective was to connect Hispanic consumers with the Spam brand through custom integrated …
Multicultural Community Engagement
Swing for Success Presented by New York Life
The Swing for Success initiative was designed to honor Birmingham’s Black small business owners and…
Multicultural Community Engagement
The Final Word | La Última Palabra
Top Rank Boxing aimed to create "La Última Palabra: Revanchas Legendarias del Boxeo Mexicano" ("The…
Multicultural Community Engagement
The Sympathizer Screenings, Night Market, Digital Content Series
The Sympathizer was a monumental cultural moment for Vietnamese and Southeast Asian voices, so we w…
Multicultural Community Engagement
Top Rank en Español on Instagram
Following the remarkable growth of Top Rank Boxing’s Spanish-language Facebook page in 2023, the so…
Multicultural Community Engagement
Yo Soy Así presented by Modelo Especial
In 2024, Modelo wanted to defend and grow Modelo Especial’s #1 brand position among multicultural H…
Multicultural Community Engagement
mitú x Walmart Filmmaker Mentorship Program: Season 2
In 2024, Walmart sought to further their “Makers of Más” cultural engagement strategy in the Hispan…
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