THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Multicultural Community Engagement

This category honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
#YouTubeBlack Presents Flowers
Online video trends have evolved to become the driving force of pop culture. But do you know who’s …
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Beyond Open
The Beyond Open team, made up of staff and external consultants, proudly supported Foundation For T…
Black History Month "In Bloom" Hero Spot
Since 1976, the United States has celebrated Black excellence in all forms every February with Blac…
Black History Month 2024: Celebrate Black Stories
Hulu is the only streaming service with a year-round commitment to producing and distributing Black…
Black Music - Forever The Influence
With so many different genres' origins in Black Music, we could not not celebrate Black Music month…
DIVElympics: Crocs x DIVE Studios K-Pop Integration
K-pop fandom is one of the most passionate, organized, and trend-driving communities in the world, …
Digital Voices x DoorDash | Promoting flexible working in Hispanic communities
Digital Voices and DoorDash have worked together for nearly two years to raise awareness and build …
It Takes A Village
Studies have shown that the journey to parenthood is statistically more difficult for Black familie…
Latin Music Month
We launched the first Latin-Iberia Amazon Music (AM) Integrated Marketing Campaign (on 09/18/24 Mex…
MDLBEAST - Soundstorm 2024
Since its inception just six years ago, Soundstorm has become a transformative force, exemplifying …
Organizing Creators | Bringing Creators Together Around Impact
In 2024, we focused on bringing together and activating creators around the election as well as emp…
Power Book II: Ghost S4 Campaign
Power isn’t just a show— for the past decade, it’s been a cultural juggernaut with a fanbase that r…
Remezcla Beauty x Sephora
Goal: Put Sephora at the forefront of cultural content and beauty conversations that enhance brand …
SPAM “An Islander Love Story”
“SPAM: An Islander Love Story” was a social first campaign designed to raise awareness among SPAM’s…
SPAM “Sabor A Mi Manera”
The main objective was to connect Hispanic consumers with the Spam brand through custom integrated …
Sweet Connections
CAMPAIGN SUMMARY To promote the new Grandma McFlurry to multicultural consumers, McDonald’s intr…
Swing for Success Presented by New York Life
The Swing for Success initiative was designed to honor Birmingham’s Black small business owners and…
The Final Word | La Última Palabra
Top Rank Boxing aimed to create "La Última Palabra: Revanchas Legendarias del Boxeo Mexicano" ("The…
The Power of Joy: Creator Summit
In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for bran…
The Sympathizer Digital Content Series
The primary objective of this campaign was to drive awareness and create buzz for the series launch…
The Sympathizer Screenings, Night Market, Digital Content Series
The Sympathizer was a monumental cultural moment for Vietnamese and Southeast Asian voices, so we w…
Top Rank en Español on Instagram
Following the remarkable growth of Top Rank Boxing’s Spanish-language Facebook page in 2023, the so…
Yo Soy Así presented by Modelo Especial
In 2024, Modelo wanted to defend and grow Modelo Especial’s #1 brand position among multicultural H…
mitú x Walmart Filmmaker Mentorship Program: Season 2
In 2024, Walmart sought to further their “Makers of Más” cultural engagement strategy in the Hispan…