Hulu is the only streaming service with a year-round commitment to producing and distributing Black Stories inclusive of themes and storylines Black audiences prefer, Black Excellence, Black Joy, and Black Love.
In celebration of Black History Month, Hulu presented a campaign composed of a series of interviews with talented Black individuals to magnify the power and impact of their stories. The aim of the project was to increase visibility for Black Talent industry workers and their stories. The campaign's goals included the promotion of productions that Black movie and TV talent workers were integral in creating, as well as increase the awareness and understanding of the foundational roles Black people play that people of color have played in the entertainment industry as a whole.
Hulu worked with the stars featured in the videos to highlight compelling, real-life tales of their personal histories and experiences working in entertainment.
Talent featured in the campaign include Emayatzy Corinealdi of Hulu’s "Reasonable Doubt"; Prentice Penny, executive producer of docuseries "Black Twitter: A People's History"; Chandra Wilson, who has starred on "Greay's Anatomy" for nearly 20 years; Sheryl Lee Ralph of "Abbott Elementary"; and Glynn Turman of "Black Cake." In each interview, the creators discuss how their roles in storytelling have impacted their lives and perceptions and reflect on why their work is meaningful and impactful to the world.
17% of Hulu streaming users identify as Black, and Black viewers accounted for 40% of total watch time for a series on Hulu, which Nielsen described as a "particularly strong audience component.”
