THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Event & Experiential

This category honors the most notable execution of an event, activation or installation. Includes virtual, hybrid experiences, etc.

See previous winners and honorees here.

Finalists

Event & Experiential
finalist
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Event & Experiential
finalist
Wendy’s Frosty Fix
Wendy’s iconic Frosty treats are a hallmark of our brand. But in the fast-paced world of quick serv…
Event & Experiential
finalist
Lip Oil Change: Empowering Legendary Females at the Indy 500
While viewership of women’s sports is on the rise thanks to stars like Caitlin Clark, Simone Biles,…
Event & Experiential
finalist
A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
INFINITI was set to reveal an all-new and completely reimagined version of its biggest, most luxuri…
Event & Experiential
finalist
Athlos NYC
Olympians are essentially modern superheroes that live among us. But they often fall out of the pub…
Event & Experiential
finalist
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Event & Experiential
finalist
Careers in Care: Off the Clock
The healthcare industry is facing a critical shortage of workers despite growing demand, with healt…
Event & Experiential
finalist
Get A Little Out There, Chicago
Light pollution—the brightening of the night sky caused by artificial light—has increased by about …
Event & Experiential
finalist
Ghost Tequila’s Death to the Margarita
How can Ghost—a bold, spicy tequila brand with a scrappy budget—steal the spotlight from Big Tequil…
Event & Experiential
finalist
Mean Girls at the Beach
CheapCaribbean Vacations isn’t like other online booking engines. Leaning into the hype around Nati…
Event & Experiential
finalist
Mufasa: The Lion King in the Sky | 3D Holomesh
To celebrate the release of Mufasa: The Lion King, Disney partnered with Monks to design a groundbr…
Event & Experiential
finalist
Only Murders in the Building Escape Room Experience
Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers (Steve M…
Event & Experiential
finalist
Overnightmare
Peacock has a uniquely powerful horror offering within their existing catalogue, including major ti…
Event & Experiential
finalist
PATRÓN Desert: Festival Takeover
In a landscape where premium spirits brands fight for cultural relevance, PATRÓN Tequila identified…
Event & Experiential
finalist
Reasonable Doubt Season 2 Atlanta Consumer Event
Onyx Collective’s sexy and gripping legal drama “Reasonable Doubt” follows Jax Stewart (Emayatzy Co…
Event & Experiential
finalist
Reconnecting America ahead of the most divisive election in history
To reconnect a fractured America, ahead of the most polarizing election of all time, amid a lonelin…
Event & Experiential
finalist
Samsung Galaxy Creator Collective
With the recent launch of Samsung’s Galaxy S24 phone – the first AI phone in the industry – the goa…
Event & Experiential
finalist
Sleeping Beauties
The sleep aid market is notoriously crowded, featuring a variety of over-the-counter products such …
Event & Experiential
finalist
The Power of Joy: Creator Summit
In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for bran…
Event & Experiential
finalist
Tropcn
Heading into 2024, Tropicana OJ sales were suffering – in part because people mistakenly believed t…
Event & Experiential
finalist
TwitchCon x Grass Lord, DEPT®
People within the Twitch community lead prolific online lives. So much so that sometimes they ne…
Event & Experiential
finalist
Visa Live at Le Louvre
As Paris got ready to host the 2024 Olympic and Paralympic Games, Visa wanted to kick-start the sum…
Event & Experiential
finalist
Wahl Nether Region Pop-Ups
Grooming ‘down there’ can be scary, especially with the wrong tools. In fact, millions of guys expe…

Nominees

Event & Experiential
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Event & Experiential
818 Tequila Outpost
One in two Gen Z and Millennials aspire to be influencers, and for good reason: brands invest heavi…
Event & Experiential
Best of Quest by Power Home Remodeling
POWER’s version of an employee appreciation event, is anything but typical. Every December, nearly …
Event & Experiential
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Event & Experiential
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Event & Experiential
Countdown for Change — an immersive experience
Countdown for Change is an immersive multimedia installation that capitalizes on the viewers' senso…
Event & Experiential
Game Pass: MLB All-Star Claw Machine
We made an onsite activation at the MLB All-Star Weekend that let fans literally experience the Gam…
Event & Experiential
H&M Hosts Global Event Series Culminating with Surprise Charli xcx Concert in Times Square
Last fall, H&M embarked on a strategic plan to elevate their brand experience and reignite their fa…
Event & Experiential
Hello Sunshine Shine Away Experiential Event
Hello Sunshine’s mission is to broaden perspectives, build community and empower women by providing…
Event & Experiential
Imagining the Difference at the TCS London Marathon
Tata Consultancy Services (TCS) aims to create a better future by combining the power of innovation…
Event & Experiential
Lenovo Tech World '24: Showcasing the Future of AI and Innovation
Lenovo Tech World is our annual flagship event that brings together industry leaders, global CEOs, …
Event & Experiential
MONOPOLY GO! Boardgame Ice Cream Activation
The MONOPOLY GO! mobile game - the #1 mobile game launch of all time, developed and published by Sc…
Event & Experiential
Nikon Creator Camp
The camera market has undergone a big shift as mirrorless cameras overtake traditional DSLRs.  With…
Event & Experiential
Organizing Creators | Bringing Creators Together Around Impact
In 2024, we focused on bringing together and activating creators around the election as well as emp…
Event & Experiential
Queenie Takes London Premiere Activation
Onyx Collective drama series “Queenie” follows a 25-year-old Jamaican British woman who is straddli…
Event & Experiential
Raizado Festival
Raizado Festival was created by award-winning leader Mónica Ramírez in 2020. Ramirez is a longtime …
Event & Experiential
Remezcla Beauty x Sephora
Goal: Put Sephora at the forefront of cultural content and beauty conversations that enhance brand …
Event & Experiential
Ridgeline Unlocks All-Star Weekend
NBA All-Star Weekend is arguably the biggest moment of the NBA calendar: the single-most anticipate…
Event & Experiential
Sharpie x Paper Mate “Let’s Get Creative” Studio at SXSW with COFFEE Labs and Zeno Group
In a world increasingly dominated by screens, automation, and digital tools, Sharpie and Paper Mate…
Event & Experiential
St. Regis - Pitti Uomo
St. Regis is a haven of glamour — and where there is glamour, there is fashion. Each year, Flore…
Event & Experiential
The Sympathizer Screenings, Night Market, Digital Content Series
The Sympathizer was a monumental cultural moment for Vietnamese and Southeast Asian voices, so we w…
Event & Experiential
Total Body Care TikTok Live Shopping Event
How do you get people to buy fragrances they can’t smell? When it came to supporting Bath & Body…
Event & Experiential
UNIQLO UTGo
UNIQLO UT (short for UNIQLO T-Shirts) celebrates culture, individuality, and creative expression th…
Event & Experiential
When We All Vote Rally featuring Michelle Obama and Friends
The When We All Vote Rally featuring Michelle Obama brought together thousands of young, Black, and…
Event & Experiential
World Smile Day 2024
World Smile Day®, held annually on the first Friday in October, is always Smile Train’s biggest ten…