THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Beauty

This category honors the most effective and creative use of social/digital by beauty brands, publications and services. Work may include (but are not limited to) raising brand awareness, promoting new product or service launches, and engaging customers.

See previous winners and honorees here.
Beauty Category
The campaign aimed to drive traffic to Roblox, build game-forward audiences for paid optimization, …
CeraVe: Michael CeraVe
In a crowded skincare market saturated with celebrity endorsements, CeraVe needed to disrupt the st…
Cetaphil Game Time Glow: A New Sports Tradition for Dads & Daughters
In the US, the Super Bowl is one of the biggest moments for brands and consumers alike. Beginning w…
Dove
Through the Dove Self Esteem Project, Dove’s goal is to tackle harmful beauty ideals and positively…
Face of Cetaphil
Data from audience insight tool Helixa showed that Cetaphil users (Millennials and Gen Z) have more…
Fenty Beauty - Diversity From Ownership to Product Set to Marketing Campaigns in Beauty
Pop sensation Rihanna created Fenty Beauty first with makeup, then skincare, haircare and perfume, …
Fenty Hair Launch
Fenty Beauty has been in the market for 8 years and has disrupted the beauty industry with its “Fen…
Kiehl’s: Pubic Service Announcement
Since 1851, Kiehl’s has been committed to delivering the finest formulas for healthy skin. Renowned…
Legacy Brand AVON: Key Business Pivot To TikTok For Lead Acquisition and Recruitment
Avon beauty has been a household name for over nearly one hundred years—not just for its quality be…
Lip Oil Change: Empowering Legendary Females at the Indy 500
While viewership of women’s sports is on the rise thanks to stars like Caitlin Clark, Simone Biles,…
MAC Cosmetics I Wear MAC
To celebrate its 40th anniversary and launch of M·A·Cximal Silky Matte Lipstick, M·A·C Cosmetics ha…
MAC Cosmetics National Lipstick Day
A highlight on the MAC marketing calendar is National Lipstick Day, where the brand – most known fo…
Ms. Irrelevant
The Cover FX "Ms. Irrelevant" campaign aimed to showcase the brands high-performance beauty product…
Own Your Age Ft. Leanne Morgan
In a recent study by AARP, 81% of women over 50 said they felt pressure to look and dress younger. …
Paris Jackson 2024 Grammys Stunt
Returning to the beauty market after a two-year hiatus, Cover FX reintroduced the brand with a camp…
Remezcla Beauty x Sephora
Goal: Put Sephora at the forefront of cultural content and beauty conversations that enhance brand …
Super Stay Teddy Tint Liquid Lip Tint
Maybelline New York launched their newest lip innovation: Super Stay Teddy Tint, a revolutionary li…
TRESemmé New York Fashion Week
For New York Fashion Week (NYFW), TRESemmé set out to enhance audience awareness, solidify its posi…
e.l.f. Cosmetics: Building a Beauty Ecosystem That Inspires and Engages
The driving force behind e.l.f. Cosmetics’ social media strategy was to build a thriving, engaged c…
e.l.f. Cosmetics: Judge Beauty
The objective of the campaign was to establish e.l.f. as a cultural power player by leveraging Amer…
e.l.f. SKIN - Holy Hydration
Pimple picking, sleeping in your makeup, not getting enough sleep… There’s no denying it,  we’ve al…
you craved, we crumbl'd
Dove has been a household name for decades — and that was exactly the problem. Everyone knows Dove.…