The Outthinking Investor is the flagship podcast of PGIM that examines past events, present-day opportunities, and future possibilities across global capital markets. The primary objective of our podcast is to enhance brand awareness and establish PGIM as a thought leader among seasoned investors in the investments industry. We achieve this through a blend of insightful content, compelling storytelling, and featuring high-profile guests.
In the creation of The Outthinking Investor, we aimed to target institutional investors who already have an advanced level of understanding of financial markets. The challenge that emerged from this audience was trying to curate the podcast to be both entertaining and informative to a knowledgeable audience. The unique style of The Outthinking Investor helps us work around this challenge. The process involves recording guests separately then skillfully weaving together their anecdotes, actionable insights and historical examples into a compelling storyline that covers sophisticated topics.
Currently in its 5th season, The Outthinking Investor’s success is evident in its ability to attract renowned figures like Randal Quarles, David Rubenstein, Josh Lerner, Rob Kaplan, and Paul Romer. Their participation enhances the podcast's credibility, contributing significantly to brand awareness and elevating our internal thought leaders. For these reasons and the notable uplift in downloads — surpassed 150,000 unique downloads of the podcast in 2024 — The Outthinking Investor has effectively positioned itself as a top-tier vehicle for PGIM.
