Hulu Original miniseries “Under the Bridge” is based on acclaimed author Rebecca Godfrey’s book of the same name about the 1997 true story of 14-year-old Reena (Vritika Gupta), who went to join friends at a party and never returned home. Through the eyes of Godfrey (Riley Keough) and local police officer Cam (Lily Gladstone), the series takes us into the hidden world of the teenagers accused of the murder — revealing startling truths about the unlikely killer.
Hulu Original’s goal was to produce an eye-catching, memorable video for social media that would create excitement and drive tune-in for “Under The Bridge.”
Using the vertical format of TikTok and Instagram, Hulu Original’s haunting teaser submerges the audience into the grisly true story, carrying them under the bridge with clips carefully edited together to provide a sense of deepening mystery. The vertical movement and dampened sound make the spot feel like a frightening descent that fills viewers with dread while filling them with intrigue to learn more about "Under the Bridge."
"Under the Bridge" grabbed viewers' attention and didn't let go, making it the fourth most-streamed series across all platforms in the US during its release week, according to JustWatch.
The series was named Number 1 on Hulu’s Top 15 Most Watched Shows every week and garnered the most video views and social followers for a Hulu Scripted Drama in 2024.
