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Vanderpump Villa Spread Eagle Music Mix

Entered in Music & Dance

Objective

Decadence and debauchery collide in "Vanderpump Villa," a new unscripted Hulu Original docu-drama following the hand-selected staff of restaurateur Lisa Vanderpump (of the hit reality show "Vanderpump Rules") as they work, live, and play at an exclusive French estate: Chateau Rosabelle. The series follows the elite staff as they try to provide luxurious, once-in-a-lifetime, Vanderpump-curated experiences for guests while dealing with rivalries, romances, and raucous misadventures that come from living and working together 24/7. The series is full of drama as the staff works to create opulent events in the French countryside while dealing with their own heartfelt, humorous, and heated moments, all while Lisa evaluates whether this is the team to make her "pop-up" experience a permanent part of her ever-growing empire.

Hulu Original’s goal was to produce a catchy, memorable video for social media that would create excitement and drive tune-in for “Vanderpump Villa.

Strategy

Hulu Originals captured the often hilarious drama of "Vanderpump Villa" with an eminently shareable social video. Remixing dialogue from one moment, including cast interviews, Hulu created a "remix" video that, through tight editing and sound design, turned an interpersonal conflict into a catchy tune. The "Spread Eagle Remix" is the kind of track that sticks in your head and demonstrates why "Vanderpump Villa" is so engaging for fans.

Results

The Vanderpump Villa “Spread Eagle Remix” was a viral sensation, garnering more than 14 Million views on TikTok.

Media

Video for Vanderpump Villa Spread Eagle Music Mix

Entrant Company / Organization Name

Hulu Originals

Link