Objectives

• To give a platform to a drone whistleblower who became a collateral victim of the military industrial complex, and to amplify his voice for our audience just hours before he was arrested on charges he claims are false;
• To call attention to the dangers soldiers face when confronted with the moral imperative to speak out

Strategy and Execution

No frills: A video interview offered an exclusive no-filter opportunity for Brandon Bryant to tell his side of his story; minimal editorial and post-production resulted in a compelling portrait of a moment in this extraordinary man's struggle for justice. 

Results

Brandon's story was viewed more than 1 million times, performing nearly 50% better than our average post and inspiring 15 times as many comments than average. More than 60% of viewers stayed engaged with the post past the 1-minute mark, and it was shared 13 times more than our average post. 

Media