Always on, always engaging, @Bravotv is the official twitter handle of Bravo Media. Its primary goal is to promote awareness of the myriad shows on our network, as well as tweet directly with fans and Bravolebrities. @Bravotv live-tweets every premiere episode providing colorful commentary, show-relevant questions, and plentiful RTs and favorites for our social peanut gallery. Our Bravo fans are so engaged with us on social, that we created @TheBravoholic. An offshoot of @Bravotv, one lucky fan gets to own the handle each week and engage directly with @Bravotv and the rest of the Bravo family on Twitter. When not tweeting about Bravo’s programming, @Bravotv also engages in pop culture trending topics. Recent events such as the #PolarVortex, Michael Bay’s CES meltdown, and the upcoming #Sochi2014 Olympics gave @Bravotv a chance to connect their show content with events that were currently at the top of the social zeitgeist. Our social motto is simple: Friends, not Fans. We don’t just tweet at our social audience, we wait and see what aspects of our on-air programming they are responding to and engage accordingly. Potential taglines: Because Bravo fans continue the conversation well past Primetime. Because Bravo fans on social are more than just the 18-24 demo. Because Bravo fans need a social outlet to talk about our programming. Because when the TV goes off, @Bravotv is just getting warmed up. Bravotv creates watercooler moments. @Bravotv is the watercooler The case for why this entry should win a Shorty • In 2013, Bravo ranked #6 for reality program activity with 3.2MM conversations • In 2013, @Bravotv gained 180K followers, a 50% increase from 2012 • The @Bravotv twitter followers are our friends, not our fans. They are expected to not only participate, but shape the social conversation. • Our live daily promotion segues into live nightly engagement with fans and fellow Bravolebs. We are always on, and always listening. • Promotion for full episodes, must-see moments, and preview clips of upcoming episodes throughout the day. • Our twitter feed is manually curated and constantly monitored in real-time, with editors always there to respond to the tone of the current social space. • Promotion for additional digital content on Bravo NOW, Facebook, Spotify, Tumblr and Instagram • Reward fans who tweet live about our programming with the chance to see their tweet on-air during our Social Editions, a special episode where social commentary appears on the bottom of the screen • Official show hashtags are promoted on-air, online, and across our social platforms; they are now a part of the everyday vernacular • @Bravotv helped raise consumer awareness for over 515 hours of on-air programming in 2013.
Most Engaging Tweets: https://twitter.com/Bravotv/status/341343999677841408 https://twitter.com/Bravotv/status/409897577136394241 https://twitter.com/Bravotv/status/275283188786556931 https://twitter.com/Bravotv/status/427992621441482753
