Turner Sports prides itself on providing an unrivaled user experience by applying cutting-edge technology, integrating social platforms into broadcast coverage and leveraging content and programming across a multitude of platforms to provide fans with an omnipresent viewing experience. o PGA.com’s Twitter Mirror: During the 2013 PGA Championship, PGA.com utilized the Twitter Mirror for the first time ever during a major golf championship. The Twitter Mirror allowed fans to see candid shots of their favorite golfers as they used the mirror to tweet out behind-the-scenes shots from the @PGA_com handle. o Real-time Highlights for the 2013 NCAA Division I Men’s Basketball Championship: During the 2013 NCAA Division I Men’s Basketball Championship, Turner Sports provided fans with instant highlights available via Twitter. The @marchmadness handle posted real-time highlights for fans to watch exciting game moments directly in their social feed, without having to watch a separate video player or visit a different page. o #RapidReplays for the 2013 NBA Playoffs: During the 2013 NBA Playoffs, NBA Digital posted game real-time clips on Twitter using the hashtag #NBARapidReplay that allowed fans to see highlights within Twitter and continue the social conversation during the live game action. Short advertisements from Sony, Taco Bell and Sprint appeared alongside the clips. o Kobe Bryant Live Tweets During NBA TV Re-Air of 81-Point Game: To commemorate the anniversary of Bryant’s historic 81-point game against the Toronto Raptors, Kobe Bryant live tweeted during an NBA TV special re-air of the game telecast. Bryant provided insight to signature moments during the game, answered fan questions and reacted to the fan discussion with his more than 800,000 followers. NBA TV also showed his tweets on air and, as a result of the execution, the telecast generated one billion potential social impressions at a rate of approximately 1,000 tweets a minute. o NBA Twitter Takeovers: During the 2012-13 NBA season, socially active NBA, WNBA players and celebrities including Mike Tyson, Dwayne “The Rock" Johnson, Boris Kodjoe and Common took over the @NBAonTNT and @NBATV Twitter handles to provide their perspective during a game. This was a unique way for fans to interact with players and celebrities while also getting another perspective on game action. Additionally, interaction spilled over into the telecast with studio analysts responding to certain tweets during the Twitter Takeover. The most recent Twitter Takeover with “The Rock" garnered more than 61 million impressions. o #Seat140: NBA Digital’s extensive coverage of NBA Summer League allowed fans to stay connected to the game action and talk to rookies, current players and league personnel through the new social activation dubbed #Seat140. The #Seat140 concept is a series of Twitter Takeovers that took place during Summer League in which writers, former players, current players, and rookies could live tweet the games from the @NBATV handle. Fans tweeted their questions using the hashtag #Seat140. On site in Las Vegas, there was an area next to court where different guest tweeters occupied the “seat" and answered fan questions. Additionally, fan questions and the responses were aggregated at www.nba.com/seat140. o #ThanksgivinginMay: At the six-month mark between 2012 Thanksgiving and 2013 Thanksgiving, Turner Sports host Ernie Johnson had an idea to encourage fans, followers and partners to express what they are grateful for using the hashtag #ThanksgivinginMay. On May 16, through Facebook, Instagram and Twitter, fans and followers tweeted photos and shared words of thanks and encouragement. The social engagement generated more than 93 million impressions.
