Objectives

A bacon-scented alarm clock. A Game of Thrones beautiful death countdown. A consumer-inspired Snack Hack movement. These creative coups represent how 360i continues to build brands and engage consumers with creative, innovative, digitally-centric marketing.

We are partnering with leading brands like Anheuser-Busch InBev, Clinique, Oreo, HBO, Nestle and Pernod Ricard USA to pioneer the future of marketing by combining a deep understanding of currency and influence with clever approaches to earned, owned and paid media.

360i's vision has always been to lead and challenge the status quo by transforming digital insights into business results. We're helping bold marketers make major shifts in the way they plan and optimize marketing around digital and social to create exciting, industry-shaping, effective and breakthrough work.

Strategy and Execution

Breakthrough Work —

Oscar Mayer | "Wake Up and Smell the Bacon." We partner with Oscar Mayer to use only digital and social marketing to stand out as the best-tasting premium bacon at the center of the – largely unbranded – bacon phenomenon. Tapping into the insight that few culinary experiences rival the unmistakable scent and sound of bacon cooking in the morning, we created "Wake Up and Smell the Bacon" through nine months of R&D. We blended a custom bacon scent, prototyped a device to deliver it, developed an accompanying alarm clock app; and then promoted it by creating a video parodying contemporary fragrance ads and seeding devices with reporters and influencers. Demand was sudden and massive, resulting in a ton of bacon buzz and 520 million impressions, making Oscar Mayer the most talked-about bacon brand in America. Moreover, we increased Oscar Mayer bacon sales year-over-year.

HBO | "Beautiful Death." To build anticipation for Season 4 of HBO's Game of Thrones and encourage catch-up of the first three seasons, the network counted down to the premiere of its most epic season with 30 days of "Beautiful Death" - a series of 30 intricate illustrations representing each episode of the previous seasons with the most poignant death of that episode. The show enlisted Game of Thrones fan and artist Robert M. Ball to create a visually arresting story for the entire month leading up to the premiere and partnered with social content creators to spread the campaign in social. "Beautiful Death" has become the go-to guide to the most iconic deaths in the realm, leading to the show's most watched and social season to date and inspiring a new line of merchandise for the brand.

In addition:

• We launched Clinique's first global digital equity program, #StartBetter, as a socially-centric effort that is changing the way consumers engage with the brand online and in-store.

• We transformed a consumer-inspired Oreo hack into a very tasty online and offline cultural movement with Snack Hacks, to keep Oreo at the center of popular culture.

• We launched a YouTube artist record label for H&R Block to help American's get their billion back during tax season.

• And we helped AutoTrader engage a new generation of car buyers through a campaign featuring "The Overly-Attached Girlfriend."

• We launched #AgencyToyDrive, to get toys adults/agencies take for granted into the hands of deserving children at Harlem Children's Zone, Year Up and the Ann & Robert H. Lurie Children's Hospital of Chicago – allowing anyone to give back by sharing a toy photo that inspired a gift donation from the agency.

Our Culture—

Our culture of curiosity challenges us to push the status quo and motivates us to keep pace with where technology and consumer behavior are going next.

• Using our curiosity and creativity for good. #Mamming, a Cannes-winning effort to raise awareness for Breast Cancer prevention, got even Whoopie Goldberg mamming, and we continue to team up with Harlem Children's Zone to break the cycle of generational poverty. Our "Fuel Good" program promotes healthy lifestyles by tracking employees' physical activity in exchange for an agency donation to charitable causes.
• Inspired Speakers Series. We invite guest speakers including, Cronut creator Dominque Ansel, and NY Times "Mad Man" Stuart Elliott, into the agency to share the latest in technology, pop culture and innovation.
• Always on, always evolving. Our in-house education arm, 360iU, provides opportunities for learning and knowledge-sharing, including courses on marketing business acumen (e.g., shopper marketing), skills-based learning (e.g., "Think like a journalist") and professional development (e.g., emotional intelligence).
• An Agency Family. Our annual summer outing brings people together for a day of fun, like our massive scavenger hunt race. We also have semi-monthly happy hours, and we hosted the agency's biggest ever "family style" sit down Italian meal to celebrate our partnership with Barilla.
• Our agency blog, http://blog.360i.com: Our blog features thought leadership from 60+ staff writers across the company, sharing our team's knowledge and expertise with the industry at-large.

The Accolades—

360i was recently named to Advertising Age's A-List, as the only agency named top 3 for 3 years, and we were named MediaPost's OMMA Agency of the Year 2 years in a row. We were also recognized as iMedia's Best Agency for Social Media and the top Global Digital Agency by the Warc 100.

• We also took home a plethora of award show wins at Cannes, The One Show, IAB MIXX, The ADC Awards, The Effie's and more, with accolades spanning across our work.

Website: http://www.360i.com/

Blog: http://blog.360i.com/

Twitter: http://twitter.com/360i

Media