How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First, we turned each part of Denny's Grand Slam breakfast into a character with a unique look and personality of its own. Then, we partnered with Stoopid Buddy Stoodios, the creators of the Emmy-winning "Robot Chicken" TV series, and worked with their animators to turn our designs into puppets. Next, we gave each food arms and legs, facial features and a little attitude. And once they were anthropomorphized and attitudinized, we made them do stuff: scary stuff, funny stuff, all kinds of stuff. We gave The Grand Slams friends, like Bold Coffee, and lovable buddies, like Hashbrown. We made them build things and destroy things. We made them fall in love, and we made them debate all sorts of things about diners. After that, we built them their very own home online and used social media to make their world as big as possible. We even built a Tumblr, so fans could go behind the scenes and learn all kinds of stuff about their favorite characters. Turns out the stuff we made made people start watching and not just the first five seconds, either. We're talking 11 million full video views. Our content got people talking and sharing, too. And in the end, we created Denny's most successful video content ever.
