For the first time an iconic global brand like Vespa creates a content co-generation and social gamification platform to find, engage, select and reward ambassadors that are really in love with the brand and can help bring it all around the world, especially in countries and places where Vespa does not have marketing and communication offices and campaigns.
"Do you Vespa?" is a world first that radically disrupts – through an innovative mix of content co-creation, social engagement and gamification platform – the way a global brand like Vespa can address marketing and communication in a world that keeps getting more intrinsically digital and social by the day.
