As inventor of the world's most versatile camera and category creator in action, adventure and lifestyle video capture, GoPro's reach and engagement has exploded on YouTube. Our approach is all about powerful creative storytelling that shows an aspirational lifestyle on a global scale.
In 2014, we introduced a tiered reward system, which provides monetary compensation to any (external) producer (user or athlete) whose content we license. We also achieved the significant goal of our YouTube Channel feeding new content partnerships with leading brands including Virgin Atlantic and Xbox (LG and Roku agreements were announced in early 2015).
Diversity in content is another benchmark of the GoPro YouTube Channel excellence. Our team has achieved the delicate balance of expanding to new verticals including team sports, music, wildlife, family and travel without abandoning or weakening the following of our heritage fans and users.
There is a ton of data to support our claim that GoPro should win the 'Best on YouTube' Shorty Award! Here are a few stats - see longer description below for more!
-There were 3.9 YEARS of content with GoPro in the title uploaded to YouTube (more than 34,000 hours). This is a 39% increase over 2013
-The GoPro team published 766 videos to our YouTube Channel, which is more than double the number of videos published in 2013 (we published just over 400 videos in 2013)
Our subscriber base nearly doubled from 1.54 million in 2013 to 2.78 million in 2014
As inventor of the world's most versatile camera and category creator in action, adventure and lifestyle video capture, GoPro's reach and engagement has exploded on YouTube. Our approach is all about powerful creative storytelling that shows an aspirational lifestyle on a global scale.
YouTube is the perfect canvas for the incredible content our cameras capture, and we cultivate the best video from a variety of producers from around the world including our users, our sponsored athletes and our internal media team. The combination of videos from these sources helps GoPro deliver the aspirational and jaw-dropping points of view that is the hallmark of our brand.
In 2014, we introduced a tiered reward system, which provides monetary compensation to any (external) producer whose content we license. This incentive program is based on YouTube performance milestones and is one of the keys to the increase in content GoPro received and posted to YouTube during this past year.
In 2014, we also achieved the significant goal of our YouTube Channel feeding new content partnerships with leading brands including Virgin Atlantic and Xbox (LG and Roku agreements were announced in early 2015). Passengers on Virgin Atlantic flights can now tune into the GoPro Channel via in fight entertainment, while Xbox One and Xbox 360 users around the world can view endless playlists of GoPro videos and even directly purchase product through their game console. ALL of the content available to these partners is published on our YouTube Channel, and we are constantly updating our partner video library with new user, athlete and GoPro content.
Diversity in content is another benchmark of the GoPro YouTube Channel excellence. Our content library is always expanding but we have never lost sight of our core audiences such as surf, skate, auto and snow. Our team has achieved the delicate balance of expanding to new verticals including team sports, music, wildlife, family and travel without abandoning or weakening the following of our heritage fans and users, while at the same time continuing to share never-before-seen perspectives with the world.
Visit the GoPro YouTube Channel in 2014 and you're as likely to see a family zip lining as you are an athlete wing suiting off a cliff. This diversity is reflected in the data – our top performing videos for the year range from a fireman saving a kitten (26M views) to a stunt man jumping off a Chicago building (6M views) to a pig surfing the waves off Oahu's North Shore (3.5M views).
There is a ton of additional data to support our claim that GoPro should win the 'Best on YouTube' Shorty Award! Here are some mind-blowing numbers about 2014:
-There were 3.9 YEARS of content with GoPro in the title uploaded to YouTube (more than 34,000 hours). This is a 39% increase over 2013
-824.7 MILLION minutes of GoPro content was watched, representing a 133.5% increase over 2013
-The GoPro team published 766 videos to our YouTube Channel, which is more than double the number of videos published in 2013 (we published just over 400 videos in 2013)
-Those 766 videos were shared 483,800 TIMES from the YouTube platform alone (+51.6% YOY)
-Overall interaction with our content (comments, favorites, shares, subscribes, etc.) reached 2.34 MILLION interactions, growing 28.2% from 2013
-Our subscriber base nearly doubled from 1.54 million in 2013 to 2.78 million in 2014
YouTube remains GoPro's premier social channel, with over 338 million views across our channels. This view count represents an 82.1% increase
