For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond the cup. We wanted to focus on the all the good things that happen when people get together at Starbucks. And we wanted to do this authentically, by showing rather than telling. Capturing real Starbucks customers' stories.
This was an opportunity to explore the truth of the Starbuck brand experience, and to document it on a global scale.
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond the cup. We wanted to focus on the all the good things that happen when people get together at Starbucks. And we wanted to do this authentically, by showing rather than telling. Capturing real Starbucks customers' stories.
This was an opportunity to explore the truth of the Starbuck brand experience, and to document it on a global scale.
53 cinematographers, shot in 23 countries in one day, delivering over 220 hours of inspiring moments, connection and deeper stories. That was challenging, but very rewarding.
We broke the footage down into a seamless interactive film, marrying of old-fashioned storytelling and modern tools like interactivity and real-time production.
The finished project struck an emotional chord and connected with Starbucks fans globally, creating over 91 million social media impressions and showing the world that good things happen when we get together.
