As Nike is one of ASOS' main suppliers and we wanted to do something in partnership with them to engage our twenty-something audience and increase awareness that ASOS stocks Nike's lifestyle products.
On Nike Air Max Day, we hosted a Shoppable Google+ Hangout. We promoted it using Google's latest advertising product (+Post), which meant people could watch the Hangout and shop with ASOS direct from Google's display network (GDN).
The results? Well, the main one worth noting is that Nike became the most searched term on ASOS.com and has remained at the top spot ever since! Traffic to Nike's category pages on ASOS.com increased 80% and we engaged 375K people across ASOS' social channels.
ASOS deserve to win the category for 'most creative use of tech' as each of ASOS' social channels had a bespoke content strategy that helped to deliver the campaign's overarching objectives.
As the +Post adverts were a world first, this social campaign allowed ASOS to be seen as leaders and innovators within the social space, which is proved by the organic press pick up that the activation received.
Since Nike Air Max Day (March 2014), 'Nike' has maintained its position as the most searched term on ASOS and sales have continued to increase reiterating that all business objectives were delivered across ASOS' social channels.
It's also a great example of three brands working together to deliver something that was incredible relevant to the target market.
