What started as the search for Frame 25 in The Secret Life of Walter Mitty became a real life-changing experience for our Mitty fans on Tumblr.
After sourcing 24 of the most inspiring stories from extraordinary people around the globe we challenged our fans to supply the 25th.
After thousands of entries, a whopping 100 of the best #LetLifeIn stories were used to fill the final frame on our reel, and one lucky fan won a life-changing trip to Iceland.
The Walter Mitty Find Your Frame 25 Tumblr site had one driving idea behind it — let life in.
Take the risk. Meet the challenge. And you'll find yourself in the place where you were always meant to be.
Whether you're a film processor in a dated career, or a troubled educator in an empoverished area of Muwach Goth Karachi, Pakistan. There's a frame 25 waiting for you in your life. And when you fill that frame, you'll know life to the fullest.
Though a promotional Tumblr site with a sweepstakes for a trip to Iceland, Find Your Frame 25 accomplished everything it was meant to. It told the story of 24 inspiring people who let life in. Motivated 247 more to tell their story. Made over 3,000 people to enter the sweepstakes. And, changed a few people's lives.
A fan named Stacie lost weight and made her right arm as strong as her heart. Another named Elizabeth got over a divorce and realized she had the strength to get over anything. And another fan named JP overcame his pulmonary embolism and tackle two summits in Mexico.
Their strength inspires us every time we read their stories.
With content as good as this it was no wonder why our native social media effort across Facebook, Twitter, and Google+ drove over 32,000 people to the view the page over 117,000 times during an 8-week time period.
In life it's not the destination, it's the journey. But on the Find Your Frame 25 Tumblr page it was both.
