If it's happening in gaming, it's happening on Tumblr. And in 2014, we made it happen on the Xbox Tumblr.
We knew from the outset that we didn't want to start a conversation—Tumblr already had a rich gaming dialogue going on. Instead we wanted to participate in that conversation, enriching it with original content, and steering it toward the Xbox brand. We did this with topical seasonal content, updated plays on popular memes, and even had some fun with other brands.
And, of course, we reblogged.
Why? Because we knew it was as important to be a member of the community as it was to be a content leader. And because gamers make a lot of really, really awesome stuff.
