Every year fans clamour for any insight into the setting of American Horror Story. Hoping to whet the appetite of fans everywhere and generate buzz, FX created a series of cryptic gifs that teased the show's disturbing new setting.
Using footage from a variety sources, FX created a series of terrifying animated gifs. Each gif focused on a different character, or aspect of The Hotel Cortez. These assets were then shared weekly as a tease for what was to come.
Overall, the set proved to be wildly popular and encouraged fans to comb over each gif repeatedly in order to gleam any new information about the upcoming season.
