At Honda, we like to keep a constant conversation with our fans to let them know how much we appreciate their Honda Love. October 2, National Name Your Car Day, gave us the perfect opportunity to take this conversation to the next level. Since Honda fans have a special relationship with their cars, many of which they have named, we wanted to encourage people to share these names with us and give them a fun, personalized gift in return.
We commissioned artists to create fun, quirky GIFs and images using Honda cars prior to Name Your Car Day. On October 2, we prompted fans to share their car names with us on Twitter, to which we replied with a special treat: the animated GIFs. The GIFs were designed in a way that allowed us to incorporate the names into the animations, allowing for a personalized GIF for each fan.
The "Name Your Car Day" campaign was successful because we were able to take a small holiday and turn it into a fun conversation with our followers, giving them an opportunity to share their unique Honda stories. We were thrilled to see so many fans engaging in our campaign, and even more excited to send out over one hundred personalized replies with the GIFs and messages.
