THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

Why Anita Hill Matters

Gold Honor in Long Form Video

Entered in Branded Content

Objectives

"Why Anita Hill Matters" sought to educate viewers about the significance and lasting effects of Anita Hill's testimony at Clarence Thomas' Supreme Court confirmation hearing. The video aimed to introduce those who have never heard of Anita Hill to her legacy while also deepening and expanding the knowledge of those who remember her groundbreaking testimony.

Strategy and Execution

The short, animated piece dynamically demonstrates the overall impact of Hill's testimony in a digestible, engaging way, utilizing bright imagery with a distinct, collage-inspired, visual tone. Socially optimized and available to a wide audience, the video utilizes bold, graphic imagery to ensure easy, accessible consumption. "Why Anita Hill Matters" is warmly narrated by Cherelle Cargill and drives home Anita Hill's legacy; it also contextualizes the importance of her testimony for a contemporary, socially-minded audience.

Results

While "Why Anita Hill Matters" recounts the historical facts of Hill's testimony, it also places it in a contemporary context, providing viewers with the policy and social changes it generated. The piece also places the conversation in the age of social media and introduces how the internet has created space for both support and continued harassment, ultimately drawing nearly 250,000 views on YouTube.

Media

Video for Why Anita Hill Matters

Entrant Company / Organization Name

HBO

Links

Entry Credits