THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Travel & Tourism

This category honors the most effective and creative use of social/digital by tourism boards and services as well as travel and transportation brands and publications. Objectives may include (but are not limited to) gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.
"Hey, Aliens! Look at Lexington"
Our goal was to drive awareness of Lexington, KY as a fun and friendly travel destination via earne…
(de)tour: Tulum
Conde Nast Traveler belives in the world made local, and that stories should be told by, not about …
American Airlines' Life Awaits Campaign (Check & More)
Build Consideration for American Airlines and the AAdvantage Rewards program AAdvantage & non…
Charmed by Galena Country
Galena Country, a collection of 11 small towns nestled three hours northwest of Chicago, is a desti…
Epic Food Journeys with Mark Wiens
From the bustling streets of Bangkok to the rural village of the Karen Tribe, Mark goes on an adven…
Experience It All
As the destination marketing organization for the United States, Brand USA aimed to increase intern…
First in Fright
For decades, tourism marketing has been a series of postcard-perfect stills and generalized message…
More Than Meets Macao
Macao on the south coast of China is a stunning, small city loved by many. The special administr…
Outerbanks Sustainability Campaign
The Outer Banks Visitors Bureau’s social media campaign aimed to position OBX as a year-round trave…
Pages in Paradise
Apple Vacations teamed up with Belletrist Book Club and Penguin Random House to launch a “Pages in …
SWISS Diwali - Home is where your people are
The task at hand was to create a heartwarming ad, that positions SWISS as a premium airline, seamle…
Southwest Airlines Shoppable Flights
Historically, consumers could only book Southwest flights through the website or app— this unique b…
Spice of Europe - Budapest Influencer Trip
The Spice of Europe – BudapestInfluencer Trip was designed to authentically position Budapest as a …
You Belong at the Beach
Myrtle Beach has long been a beloved summer destination. But what if we could make travelers see it…