Apple Vacations teamed up with Belletrist Book Club and Penguin Random House to launch a “Pages in Paradise” program at the luxury all-inclusive resort, Dreams Macao Beach Punta Cana. Vacationers looking to kick off the year with more reading and more travel had access to best of both worlds with the ultimate readers beach-cation featuring a curated library of beach reads from some of their favorite authors.
Apple Vacations helped Dreams Macao Beach Punta Cana introduce a newly unveiled lobby library filled with beach read selections curated by Belletrist Book Club. The collection was customized by Belletrist co-founders, Emma Roberts and Karah Preiss, and featured a highlighted book of the month. Guests who booked with Apple Vacations were able to reserve beach reads at Dreams Macao Beach Punta Cana in advance, delivered upon arrival by the hotel team. The entire collection was available for viewing via the Hyatt Inclusive Collection App.
In addition to the library component, “Pages in Paradise '' celebrated book lovers all year long with a dedicated “Poolside Pages Happy Hour” featuring a book cart of select reads and a themed book-of-the-month specialty cocktail dubbed the “Pages Pour,” served to guests at the resort’s Infinity Pool.
The Pages in Paradise program was promoted throughout the year across all Apple Vacations’ platforms.
Campaign performance metrics are included in the Pages in Paradise recap video (linked below). Some overarching campaign results are as follows:
105M total overall campaign impressions
$30K total overall campaign spend
$0.00002 total overall cost per impression