The objective was simple; the execution... iconic.
A multi-platform presence is imperative when building brands. Ensuring that multi-platform presence provides different experiences for viewers and fans? Now that!... That is what builds brands to last a lifetime.
From incredible football broadcasted live on TV globally to scroll stopping posts being shared on social, in 2023, when the XFL opportunity rebooted with new owners Dwayne Johnson, Gerry Cardinale and Dany Garcia at the helm, the entire XFL team got to work building a multi-platform presence to last.
The Mission: build a platform of opportunity for players, coaches, fans, staff and more to achieve their dreams, on and off the field.
During this year one reiteration, the XFL built the foundation for the future of the league. From new XFL brand reveals to city announcements of team names, logo launches to 2023 training camp ultimately this all led up to the official kickoff of the new XFL in February 2023.
The XFL made it clear that opportunity was the 2023 season's Most Valuable Word. We utilized all our digital platforms to tell stories, highlight achievements, live stream, engage with fans, sell tickets, build fanbases and more. With over 1 BILLION impressions across our platforms this year, opportunity was our mutli-platform presence strategy, and the XFL content team understood the assigment.
In 2023, the XFL content team garnered national attention, generated revenue, and bridged a gap to connect directly with fans by providing unparalleled access across all platforms with behind the scene iPhone videos from sidelines or practices, meetings, hotels, 3-day live stream of the 'typically-private' pre-season combine, and more.
The Strategy:
Multi-platform presence; but make it trendy, make it rooted in storytelling, make it meaningful. As a world-class spring football league and live entertainment company, we strived to provide an inclusive, innovative, and immersive football and fan experience to create the intersection of dreams and opportunity for all.
→ CONTENT → ENGAGEMENT → GROWTH → REVENUE →
When you invest in a multi-platform original content slate, you create content experiences for fans of all ages, interests, and engagement patterns. We set out to build content franchises, grow our fanbases into communities, increase content inventory for creative partnership, and build value for the XFL brand in every piece of content on every platform.
As a team, we were able to provide fans at home difference entertainment experience depending on their platform.
Jan 2023 - Sept 2023 in Social Numbers:
