THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Multi-Platform Presence

This award honors an outstanding campaign that took place on multiple social media platforms. The campaign should exhibit industry-defining creativity, strategy and engagement techniques.

See previous winners and honorees here.

Winner

Multi-Platform Presence
winner
Jake Social
Since 2020, when State Farm reinvented Jake from State Farm, he’s been embraced online as a top con…

Finalists

Multi-Platform Presence
finalist
gold honor
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
Multi-Platform Presence
finalist
silver honor
Al Jazeera English Social Platforms
The year 2023 stands out as a pivotal juncture for the news industry, defined by a cascade of globa…
Multi-Platform Presence
finalist
bronze honor
Yellowjackets Social Campaign
In its first season, SHOWTIME®’s Yellowjackets broke out as a critical and pop culture darling, tra…
Multi-Platform Presence
finalist
& Juliet: Creating A New Pop Brand For Broadway
From the get-go, we knew establishing a strong, pop presence on Broadway depended on a comprehensiv…
Multi-Platform Presence
finalist
America's Got Talent - Season 18
America loves a sob story, but they also love a social story. America’s Got Talent has brought Gold…
Multi-Platform Presence
finalist
Blue Man Group Re-engages Fans with first-ever Holiday Album
It all began in 2019 when Blue Man Group ushered in the holiday spirit with a timeless PVC Teaser m…
Multi-Platform Presence
finalist
Multi-Platform Presence: TikTok, Instagram, X
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Multi-Platform Presence
finalist
audience honor
Percy Jackson and the Olympians Social Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Multi-Platform Presence
finalist
Red White & Royal Blue Social Campaign
With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…
Multi-Platform Presence
finalist
THE ART OF TRAVEL - A FRENCH REINVENTION
In the car industry, the French DS has a very low international awareness and is perceived as mid-s…
Multi-Platform Presence
finalist
The Art of Digital Craft: 5-Minute Crafts®' Global Reach
5-Minute Crafts®, renowned for its engaging and diverse DIY content, set ambitious objectives for 2…
Multi-Platform Presence
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…

Nominees

Multi-Platform Presence
#GameChanger
As key players in the gaming space, Lenovo and Nahimic have a strong sense of dedication and passio…
Multi-Platform Presence
2023 MTV Video Music Awards
The MTV Video Music Awards is music’s most iconic night – from its career-defining performances to …
Multi-Platform Presence
Bright Side's Global Engagement: From Shorts to Streams
In 2023, Bright Side, with a legacy of providing educational and entertaining content, aimed to rea…
Multi-Platform Presence
Chucky
There’s no shortage of killer dolls out there. But Chucky’s the first and still the best. For 35 ye…
Multi-Platform Presence
Food Network Social Media Platforms
Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approa…
Multi-Platform Presence
Influencer, @frankvinyl at Moxy Brooklyn Williamsburg
A hotel brand that is serious about play, Moxy Hotels set out to captivate the attention on social …
Multi-Platform Presence
Jake & Emmy
In the face of growing cyberthreats to organizations worldwide, Dell Technologies sought an engagin…
Multi-Platform Presence
Know PK Deficiency: Diverse Experiences
Pyruvate kinase (PK) deficiency is a rare genetic disorder characterized by red blood cells breakin…
Multi-Platform Presence
More Than MG: Embracing Self-Care
Myasthenia gravis (MG) is a rare autoimmune disease in which communication between nerves and muscl…
Multi-Platform Presence
The Gilded Age S2 Social Campaign
Bringing 1880s New York Opulence to modern day social media was no easy feat. We were tasked with m…
Multi-Platform Presence
The Office
The final episode of The Office was over a decade ago, but the social fandom is more alive than eve…
Multi-Platform Presence
US Open Tennis Championships
The US Open social media team set out to deliver a multi-platform content experience to bring the g…
Multi-Platform Presence
Where Dreams Meet Opportunity
The objective was simple; the execution... iconic.  A multi-platform presence is imperative when…
Multi-Platform Presence
Yellowstone
2023 presented an interesting challenge in that no new episodes of Yellowstone were airing in this …