To create broad early awareness and intrigue for the release of Marvel Television's Agatha All Along on Disney+.
In partnership with our creative agency Intermission Film, we created a non-traditional, custom piece of social content centered on merging two distinct points of cultural relevance: the trend of "infotainment" style content (e.g. Now This) and the popularity of witches in pop culture. With the Halloween season in full swing, we hooked users in by tapping into the notion that witches have been around us all along. Casual, unsuspecting fans scrolling through their news feed did not notice it was a promo for a TV show at first, but upon closer inspection (and multiple rewatches), it became clearer and clearer that it was actually a fun and engaging ad for Agatha All Along!
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