THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Short Form Video

This category honors the most effective and creative use of short-form video in a social media marketing campaign or editorial content. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Finalists

Short Form Video
finalist
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
Short Form Video
finalist
THE FIRST OMEN: Gender Reveal
In a window cluttered by SXSW releases and a competing religious horror movie (also featuring creep…
Short Form Video
finalist
FLY: Base Jump
To promote the streaming premiere of the National Geographic Documentary Film "FLY," we posted a vi…
Short Form Video
finalist
"Name It" - The Xbox x Deadpool Controller
For Marvel’s 2024 film, Deadpool & Wolverine, Xbox collaborated with Marvel Studios to create two u…
Short Form Video
finalist
2024-25 Chicago Bulls Schedule Release
For sports fans, Schedule Release Day is one of the most anticipated days in the calendar, as it si…
Short Form Video
finalist
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
Short Form Video
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Short Form Video
finalist
FOUR SEASONS BABY
Four Seasons has been synonymous with luxury for over 60 years. But in a market where travel disrup…
Short Form Video
finalist
Indiana Fever Caitlin Clark Action Figure
Caitlin Clark is the whole package and we setout to bring that idea to life—literally. Our goal …
Short Form Video
finalist
Magic of Play
For too long, play has been misunderstood—dismissed as childish, unproductive, or a luxury rather t…
Short Form Video
finalist
Meal Culture Engine: An Always-On Social Content Incubator
How do you break through crowded social platforms and authentically connect with specific audiences…
Short Form Video
finalist
Ms. Irrelevant
The Cover FX "Ms. Irrelevant" campaign aimed to showcase the brands high-performance beauty product…
Short Form Video
finalist
Oatly's Sylvanian Drama
Oatly, the irreverent, sustainability-focused oat drink brand wanted to make sure everyone was awar…
Short Form Video
finalist
The Contract
The campaign aimed to expand Jira’s appeal beyond its well-established developer audience and make …

Nominees

Short Form Video
"The First Omen" Promotional Short
The goal of our partnership with Disney was to create an attention-grabbing, viral moment for 20th …
Short Form Video
AGATHA ALL ALONG: Untold History of Witches
To create broad early awareness and intrigue for the release of Marvel Television's Agatha All Alon…
Short Form Video
American Airlines' Life Awaits Campaign (Check & More)
Build Consideration for American Airlines and the AAdvantage Rewards program AAdvantage & non…
Short Form Video
Beyond Why to How
When it comes to sustainability, business leaders agree that there is progress to be made – in fact…
Short Form Video
Call of Duty Mobile - "Summerfest" Campaign
With over 5 years of content and millions of players worldwide, there’s never been a better time to…
Short Form Video
DBS Sparks Minis
Sparks, an industry-first web series, follows a group of young bankers navigating work and their pe…
Short Form Video
Doctor Odyssey: Cruise Onboarding
"Doctor Odyssey" is a medical drama television series starring Joshua Jackson as Max, a new doctor …
Short Form Video
FX's AHS Delicate: Kim Kardashian Transformation
With American Horror Story Season 12 boasting another star-studded cast, FX's campaign set out to c…
Short Form Video
FX's American Horror Stories:"It's Giving AHZ" A/V
To promote the second installment of American Horror Stories Season 3 during the peak of spooky sea…
Short Form Video
Harry Potter: Wizards of Baking - Magical Inspired Recipes
To promote new series Harry Potter: Wizards of Baking, Food Network launched a multi-platform, mult…
Short Form Video
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Short Form Video
Imagining the Difference at the TCS London Marathon
Tata Consultancy Services (TCS) aims to create a better future by combining the power of innovation…
Short Form Video
Matt Rempe, Office Temp
In April 2024, BODYARMOR Sports Drink established a partnership as the OFFICIAL SPORTS DRINK of the…
Short Form Video
Never Just Tech
Over the past century, McKinsey has been helping clients with their most important opportunities; w…
Short Form Video
Public Transit: Ready for LA28
In summer 2024, Metrolink’s social media team spearheaded a groundbreaking campaign celebrating the…
Short Form Video
SPAM “An Islander Love Story”
“SPAM: An Islander Love Story” was a social first campaign designed to raise awareness among SPAM’s…
Short Form Video
SPAM “Sabor A Mi Manera”
The main objective was to connect Hispanic consumers with the Spam brand through custom integrated …
Short Form Video
Schweppes KSA Launch, CGI Video
Our goal was to support Schweppes’ launch in the competitive KSA market by creating a standout camp…
Short Form Video
The Daily Show: Trump is Hitler
The Daily Show team, upon daily monitoring of the news, became increasingly concerned with Donald T…
Short Form Video
The Home Depot x AMC: Best Christmas Ever
For The Home Depot, the Holiday season represents one of the most important periods of the year, as…
Short Form Video
The Luxury Collection – Mixed Reality
In an age where the social and digital landscape is seemingly oversaturated with content, we set ou…
Short Form Video
Transformers One - Break The Feed
This concept aimed to create a visually disruptive and engaging social media post that leverages th…
Short Form Video
Transformers One - Metal Debris
By using metallic debris as a canvas for reflecting key scenes and characters, the sequence intr…
Short Form Video
W Hotels "Cheeky Text"
Amidst a crowded platform, we sought to break through the noise on TikTok, and to drive cultural re…
Short Form Video
Wave Sports + Entertainment Presents NFL Sunday Ticket, Featuring Jason and Kylie Kelce
In 2024, Wave Sports + Entertainment enlisted LA-based creative agency Saylor to help launch NFL Su…
Short Form Video
WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…