THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Short Form Video

This category honors the most effective and creative use of short-form video in a social media marketing campaign or editorial content. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.
Start an entry in this category
Short Form Video
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
Short Form Video
"Name It" - The Xbox x Deadpool Controller
For Marvel’s 2024 film, Deadpool & Wolverine, Xbox collaborated with Marvel Studios to create two u…
Short Form Video
"The First Omen" Promotional Short
The goal of our partnership with Disney was to create an attention-grabbing, viral moment for 20th …
Short Form Video
2024-25 Chicago Bulls Schedule Release
For sports fans, Schedule Release Day is one of the most anticipated days in the calendar, as it si…
Short Form Video
AGATHA ALL ALONG: Untold History of Witches
To create broad early awareness and intrigue for the release of Marvel Television's Agatha All Alon…
Short Form Video
American Airlines' Life Awaits Campaign (Check & More)
Build Consideration for American Airlines and the AAdvantage Rewards program AAdvantage & non…
Short Form Video
Beyond Why to How
When it comes to sustainability, business leaders agree that there is progress to be made – in fact…
Short Form Video
Call of Duty Mobile - "Summerfest" Campaign
With over 5 years of content and millions of players worldwide, there’s never been a better time to…
Short Form Video
Doctor Odyssey: Cruise Onboarding
"Doctor Odyssey" is a medical drama television series starring Joshua Jackson as Max, a new doctor …
Short Form Video
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Short Form Video
FLY: Base Jump
To promote the streaming premiere of the National Geographic Documentary Film "FLY," we posted a vi…
Short Form Video
FOUR SEASONS BABY
Four Seasons has been synonymous with luxury for over 60 years. But in a market where travel disrup…
Short Form Video
FX's AHS Delicate: Kim Kardashian Transformation
With American Horror Story Season 12 boasting another star-studded cast, FX's campaign set out to c…
Short Form Video
FX's American Horror Stories:"It's Giving AHZ" A/V
To promote the second installment of American Horror Stories Season 3 during the peak of spooky sea…
Short Form Video
Harry Potter: Wizards of Baking - Magical Inspired Recipes
To promote new series Harry Potter: Wizards of Baking, Food Network launched a multi-platform, mult…
Short Form Video
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Short Form Video
Indiana Fever Caitlin Clark Action Figure
Caitlin Clark is the whole package and we setout to bring that idea to life—literally. Our goal …
Short Form Video
Magic of Play
For too long, play has been misunderstood—dismissed as childish, unproductive, or a luxury rather t…
Short Form Video
Meal Culture Engine with The Campbell’s Company + Dotdash Meredith: An Always-On Social Content Incu
How do you break through crowded social platforms and authentically connect with specific audiences…
Short Form Video
Ms. Irrelevant
The Cover FX "Ms. Irrelevant" campaign aimed to showcase the brands high-performance beauty product…
Short Form Video
Never Just Tech
Over the past century, McKinsey has been helping clients with their most important opportunities; w…
Short Form Video
Oatly's Sylvanian Drama
Oatly, the irreverent, sustainability-focused oat drink brand wanted to make sure everyone was awar…
Short Form Video
Public Transit: Ready for LA28
In summer 2024, Metrolink’s social media team spearheaded a groundbreaking campaign celebrating the…
Short Form Video
SPAM “An Islander Love Story”
“SPAM: An Islander Love Story” was a social first campaign designed to raise awareness among SPAM’s…
Short Form Video
SPAM “Sabor A Mi Manera”
The main objective was to connect Hispanic consumers with the Spam brand through custom integrated …
Short Form Video
Schweppes KSA Launch, CGI Video
Our goal was to support Schweppes’ launch in the competitive KSA market by creating a standout camp…
Short Form Video
THE FIRST OMEN: Gender Reveal
In a window cluttered by SXSW releases and a competing religious horror movie (also featuring creep…
Short Form Video
The Daily Show: Trump is Hitler
The Daily Show team, upon daily monitoring of the news, became increasingly concerned with Donald T…
Short Form Video
The Luxury Collection – Mixed Reality
In an age where the social and digital landscape is seemingly oversaturated with content, we set ou…
Short Form Video
Transformers One - Break The Feed
This concept aimed to create a visually disruptive and engaging social media post that leverages th…
Short Form Video
Transformers One - Metal Debris
By using metallic debris as a canvas for reflecting key scenes and characters, the sequence intr…
Short Form Video
W Hotels "Cheeky Text"
Amidst a crowded platform, we sought to break through the noise on TikTok, and to drive cultural re…
Short Form Video
WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…